Cristiano Ronaldo has been featured in new ads of the Spring/Summer 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.

In the new pictures that have been released by the famous clothing line, the 24-year-old athlete is seen taking off his clothes and baring his abs.

The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.

Meanwhile, Beckham’s wife Victoria Adams, who had served as the model Armani’s women underwear for more than a year, has been replaced by Megan Fox since this year.

Mert Alas and Marcus Piggott shot Fox in Los Angeles and Ronaldo on location in Madrid.

The advertising campaign for Armani featuring Cristiano Ronaldo will cover fashion and lifestyle magazines and billboards in major cities around the world.