Architect Joshua Prince-Ramus of Ramus-Ella Architects (REX) created the holiday attraction of the Calvin Klein store on 5th Avenue in New York.
It is a miniature four-storey dwelling complete with a landscaped rooftop. It is a miniature but it is not tiny. It weighs 1,000 pounds and is suspended in the air from steel hangers
The installation was created with Calvin Klein’s consumer image in mind. The stylish installation covers 4 complete floors, with a landscaped rooftop, and was constructed of acrylic sheet, steel, and stretch Spandex.
“By treating a New York street like landscape –and Calvin Klein’s storefront like a New York street –we created a detached single-family (doll)house in Manhattan for the Calvin Klein woman,” said architect Prince-Ramus.
The house is furnished with mini-versions of products from CK clothing, accessories and home collections including the furniture line that will launch in early 2009.