Karl Lagerfeld Designs Pop-Up Schwarzkopf Store

Schwarzkopf Lightbox

Karl Lagerfeld has designed a pop-up hair salon and concept store for Schwarzkopf in his home town of Düsseldorf, reports WWD today.

The German city – also home of the Schwarzkopf hair care brand – will play host to this year’s Eurovision Song Contest in April.

The Lagerfeld’s Schwarzkopf Lightbox by Karl Lagerfeld, which will stay open for four weeks from April 16 before moving on to Milan and Paris.

The 3-storey Lightbox salon, café and shop will offer hair care and colour workshops from Schwarzkopf, as well as events with musicians and well-known stylists.

The outer walls of the store will be decorated with silhouettes of models such as Coco Rocha and Lagerfeld muse Baptiste Giabiaconi, as well as an image of the designer himself.

Intrigued? Appointments can be made immediately at schwarzkopf.de or directly in the salon! Every visitor who spends at least 15 Euro will receive a shopping bag designed exclusively by Lagerfeld.

Schwarzkopf Lightbox lagerfeld