Loewe Collaborates With Junya Watanabe
Spanish fashion house Loewe and Tokyo-based designer Junya Watanabe have collaborated to celebrate ‘The Year of Spain in Japan’.
Japanese fashion designer Junya Watanabe showed off his latest collaboration with Loewe in Tokyo.
The famous Spanish luxury brand Loewe is celebrating 400 years of Hispano-Japanese bilateral relations with a new capsule collection of bags and ready-to-wear, created with Japanese designer Junya Watanabe of Comme des Garçons.
Loewe creative director Stuart Vevers and Watanabe of Comme des Garçons held a presentation at the Spanish embassy in Tokyo on May 21, where models with spiked and dyed punk hair showed off 24 looks which featured Spanish leather, and Japanese denim.
Watanabe told WWD that he was able to express himself fully with the collection: “basically I asked them to let me do whatever I wanted. Our relationship was like an adult accepting child’s play.”
A video released by Loewe shows models strutting their stuff, dressed in a mix of vintage Junya Watanabe and Loewe pieces and the new capsule collaboration.
“I came up with the idea of combining the essences of each other’s icon. The combination of leather and denim. This is a combination of luxuries and casualness, and also the combination of the fashion agriculture of Spain and Japan.”
The collection will go on sale first in Japan in August where it will hit Dover Street Market concept store in Ginza, Tokyo, before later being unveiled at around 40 locations around the world in September, including Loewe boutiques and online at Loewe.com.