Loewe La Coleccion

Loewe launch La Colección, exclusively at Harrods

La Colección by Loewe is “an exquisite collection of four fragrances created to reflect the elegant luxury of the house of Loewe”. The scents are named Loewe 1, 2, 3, 4 and were composed by perfumer Emilio Valeros. The new range is exclusive to Harrods for six months.

Fairmont Le Labo

Fairmont teams up with Le Labo

Luxury hotel chain Fairmont, which operates 60 hotels around the world, has announced a partnership with New York perfumer Le Labo for its in-room amenities. The brand announced Novermber 3 that Le Labo’s Rose 31, a Wallpaper magazine Best Perfume of the Year, would be the base of its amenity kits from this fall. The [...]

Jean-Claude Ellena

Meet Jean-Claude Ellena, ‘scent writer’ for Hermes

Jean-Claude Ellena is a perfumer who never wears perfume, whose tools are pen, paper and memory, and who sees his work as “nose” for the French luxury house Hermes as that of a “scent writer”. “In a perfect world, I wish perfumes were never worn at all,” smiled the 64-year-old master perfumer as he welcomed [...]

Dolce and Gabbana The One

Scarlett Johansson in “The One” for Dolce & Gabbana

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson. Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

aire loco loewe

Loewe Aire Loco Fragrance Ad Campaign [video]

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

Live in Love Oscar de la Renta

Oscar de la Renta’s fragrance campaign

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade. Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director. A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, [...]

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