aire loco loewe

Loewe Aire Loco Fragrance Ad Campaign [video]

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

Live in Love Oscar de la Renta

Oscar de la Renta’s fragrance campaign

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade. Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director. A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, [...]

Karl Lagerfeld Karleidoscope

Karl Lagerfeld launches new fragrance, Karleidoscope

If someone can pull it off, it’s him: German designer Karl Lagerfeld introduces an ironically self-referencing perfume next week. Launching in European Sephora stores on October 11, Karleidoscope — which comes in a kaleidoscope-shaped bottle — features notes of violet, angelica, freesia, heliotrope, patchouli, tonka bean, and benzoin. “I love to play with words, as [...]

Waldorf Astoria Salvatore Ferragamo amenity kits

Waldorf Astoria, Ferragamo team on amenity kits

Luxury hotel chain Waldorf Astoria has announced a partnership with high-end fashion brand Salvatore Ferragamo to produce a new range of guest amenities. The kits, which will be available exclusively from Waldorf Astoria properties, are Salvatore Ferragamo’s first venture into beauty and grooming and are comprised of Eau de Toilette, amenities and bath products. Featuring [...]

Freja Beha Erichsen Valentino Valentina

Freja Beha Erichsen for Valentino Valentina Fragrance

The fashion house of Valentino launches its new fragrance in September 2011. Destined to younger women, it is named Valentina. The fragrance, inspired by Rome and Italian flavors, is developed in collaboration with Puig and perfumers Alberto Morillas and Olivier Cresp. Freja Beha Erichsen stars in the fragrance’s ad, shot by David Sims, and accompanying [...]

Hypnotic Poison ad

Mélanie Laurent for Dior’s Hypnotic Poison

Discover after the jump the new Hypnotic Poison film shot by John Cameron Mitchel (The Lady Dior Saga) and featuring Mélanie Laurent… French actress Mélanie Laurent served as a spokesmodel for Christian Dior during the Cannes film festival and is confirming her role in magazine interviews. “We [Dior and I] seduced each other for months, [...]

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