Gucci Premiere spot

The new commercial for Gucci Première starring Blake Lively has been unveiled, with the actress smoldering in the film inspired by timeless Hollywood glamour.

The TV spot, helmed by director Nicolas Winding Refn (Drive), was shot in the iconic Sheats Goldstein Residence in Beverly Hills. The director’s cut version also features shots of a desert landscape.

Gucci Premiere eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes of leather and wood.

This isn’t the first time Lively has nabbed a major fashion campaign: last year she appeared as the face of Chanel’s Mademoiselle handbag line.