On the one hand, you can walk into just about any retail outlet and pick up a 1GB Apple iPod Shuffle for about fifty bucks.

On the other hand, you can participate in an auction for this one-off iDiamond iPod Shuffle and spend a heck of a lot more than that.

The ultra-bling version of Apple’s portable music player comes encrusted with 430 eye-catching diamonds and then the controls in the center are plated in solid 18k white and pink gold.

That’s bling beyond belief and the iDiamond — as it’s been dubbed — is going under the hammer at some charity auction in London.

The estimated final price is in the $40,000 range, but given the charity nature of the auction, it could cost you even more for this shiny wonder.