Maybach, “The Legendary Automotive Brand for Premium Luxury Cars” is accelerating its commitment to contemporary art.
The latest highlight of Maybach’s artistic commitment is its collaboration with David LaChapelle, one of the world’s most prominent photographers.
His artistic portrayals of Maybach luxury cars entitled “Exposure of Luxury” and “Berlin Stories” celebrated their world premiere during Art Basel Miami Beach, where they were presented to Maybach guests and the press at an exclusive preview on Saturday, December 5.
This artistic work focuses on the Maybach Zeppelin limited special edition and its historic predecessor from the 1930s, the Maybach Zeppelin DS 8.
“After visiting the Maybach facility in Sindelfingen, I was inspired to create two iconic photographs which radiated the same seducing and dynamic appeal, as the Maybach itself,” said David LaChapelle.
The renowned American photographer has chosen to collaborate with style icon Daphne Guinness to portray both vehicles in his signature fashion.
With creative freedom entrusted to LaChapelle by Maybach, he created photos that whisk the observer to a world filled with luxurious extravagance that features LaChapelle’s celebrated surreal tableaux.
Patrick Marinoff, Global Brand Manager Maybach, supported the concept of LaChapelle’s interpretation from the very start.
“We are very honoured that such an exceptional artist like David LaChapelle, with his unusual and at times even rousing style, has interpreted the Maybach brand.
The results speak for themselves; these are images that create a new view of the Maybach brand.
I am convinced that the founder of the brand, Wilhelm Maybach – himself a great innovator in his time – would have also been delighted.”
The artist created two motifs – one of the current Maybach Zeppelin and another of the Zeppelin from the 1930s photographed against a similarly themed backdrop.
These photographs will become part of David LaChapelle’s art collection, which will make their way to galleries, collectors and museums around the world.
Later on a copy of each photo will go to the Daimler Art Collection.