From accidental beginnings to regional expansion, SakeTaberu founder James Liu speaks to LUXUO about scaling a niche luxury product and unlocking new consumer markets through innovation.

Beyond sweet sakes and traditional fermentation techniques — SakeTaberu CEO James Liu understands how to cater to the consumers of today.

The Japanese artist has collaborated with Akita-based brewers NEXT5 to create a new sake with limited-edition packaging: “Takashi Murakami×NEXT5”.

A beer maker has announced plans to create Scotland’s first sake brewery.

Paris is poised to get its first sake tasting salon in a bid to demystify the Japanese rice wine that is still relatively unknown to Western consumers.