Style / Fashion

LV : The World’s Most Counterfeited Fashion Brand

Internationally renowned and highly regarded for name recognition in the fashion world, as a result LV has become one of the most counterfeited contemporary luxury brands. In fact, according to LV, just over 1% of the items bearing the trademark LV monogram would be authentic (Wikipedia) !!! Ironically, the signature Monogram Canvas was created to […]

Sep 04, 2008 | By Luxuo

Internationally renowned and highly regarded for name recognition in the fashion world, as a result LV has become one of the most counterfeited contemporary luxury brands. In fact, according to LV, just over 1% of the items bearing the trademark LV monogram would be authentic (Wikipedia) !!!

Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.

LV takes a serious view of all counterfeiting, employing a team of lawyers and special investigation agencies, actively pursuing offenders through the courts worldwide, and allocating about half of its budget of communications to counteract piracy of its goods.

Interestingly, the logo also makes its way to goods that would never, ever be associated with the Louis Vuitton brand. The ‘Design You Trust’ blogs collected several great examples; Here are a few of our favorites:


 
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