Milan Design Week 2018: BVLGARI Rewrites the Rvles of Design

The vibrant world of design comes to life with an immersive, interactive installation at the Brera Design District to take guests on a stunning visual adventure into a 3D space, interpreted by three icons from the world of design and architecture: Iván Navarro & Courtney Smith, MVRDV and Storagemilano.

Mar 29, 2018 | By LUXUO

Milan Design Week 2018: BVLGARI Rewrites the Rvles of Design

“Embrace it”, “turn it upside down” and “transform it into something even more extraordinary” are some of Bvlgari’s approaches in grasping the beauty of things in everyday life and manifesting these ideas into reality.

As the Milan Design Week 2018 draws near, the Maison will be presenting “BVLGARI Rewrites the Rvles of Design” for the first time, journeying into three different locations in the Brera Design District as part of Milan’s Fuorisalone.

By creating an immersive environment with the display of interactive installation at the Brera Design District and translating empty spaces into a visually stunning adventurous venue, will entice guests to immerse into the vibrant world of design by Bvlgari and witness the best of what the Italian design brand has to offer.

Envisioned as a labyrinth, the installation welcomes visitors into an abstract universe so that they may grasp the Bvlgari essence of art and design: to deconstruct rules in order to reinvent them.

There will also be a 1000-metre-squared installation on display in the Bvlgari Hotel Milano and the Mirror Cube in the Hotel’s garden. While over at the Montenapoleone Boutique Gallery, is the perfect venue for guests to relish and celebrate the iconic jewel of the Roman Maison, the B.zero1 collection.

Three spaces will be dedicated to materials, modularity and colour, offering not only the stylistic identity of the brand, but also let guests delve into what goes behind-the-scenes of a ring with architectural lines and a revolutionary soul.

The Bvlgari Hotel Milano will be transformed into a spectacular space for design, and will host the second part of the Reinventing Design Rules journey: The Mirror Cube, which will occupy the Hotel’s garden, Il Giardino, and makes it shine through its mirroring external walls.

Once inside the dreamlike structure, the guest is captivated by the hypnotic black and white pattern lining: B.zero1 dominates the scene in three different ways while scale models of works from the Brera District installation represent the continuum of the Bvlgari journey.

In addition to Design Rules, Selfie Rules are reinvented inside the Cube: a special camera shoots 36 pictures per second to generate an instant GIF that is then delivered by email.

Programme Schedule

Bvlgari@Fuorisalone2018 17 – 22 April
Via delle Erbe 2, Brera Design District
Opening times: 11am – 8pm

Bulgari Hotel Milano
Via Privata Fratelli Gabba
Opening times: 10am – 11pm

Via Montenapoleone, 1
Opening times: 10am – 7pm

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