Cars / Cars and Bikes

Rolls-Royce Retires Phantom With 50 Zenith Models

A range of 50 special bespoke Phantoms are on offer as a farewell to this storied model.

May 18, 2016 | By Staff Writer

As British automaker Rolls-Royce prepares to retire its seventh generation luxury vehicle, the famous Phantom, it is going to do up as tasteful a farewell as the model deserves. The Phantom Zenith Collection will contain 50 bespoke examples representing some of the very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built. Collectors can expect these to retain their value all the way to the end of days!


The features fitted into the Zenith models are astounding examples of the finest luxury Rolls-Royce can muster. Looking into how the cars can augment the lifestyles of the marque’s discerning owners, they considered every possible detail. Augmented Reality this is not. Some of these details (as shown above) include a glass shelf housed in the rear of the tailgate, perfect for serving champagne; a champagne fridge large enough to hold two standard bottles and eight Rolls-Royce glasses; luxury padded leathers; and even a split-tailgate fitted with a beautifully engineered companion – perfect for any picnic while touring.


Other than these fittings, buyers can also expect to get a special Rolls-Royce Picnic Hamper and a priceless memento located in the central drawer. The hamper can be personalized to match the materials and color palette that the customer desires. The memento is a removable polished aluminum case laser engraved with the car’s unique identification number, containing a single piece of the Phantom Assembly Line over at the Goodwood home of Rolls-Royce in England.


All of the styling done by the designers draw from Rolls-Royce’s extensive history – especially taking cues from the most celebrated Phantoms out there. An example is the contrast presented in the Madeira Red and Jubilee Silver Phantom Coupé inspired by the 1930s Phantom II. Drawing from recent history too, hints of the 2011 Phantom Coupé Aviator Collection can be seen in the presentation of the central tunnel, whilst Blood-Orange tips to the instrument dials reference the Wraith’s aviation inspired motif.


“Phantom Zenith Collection motor cars speak of the marque’s unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged.” Said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. With the new Dawn coming, you can rest assured that even after this, they’re going to push the fold much further.

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