Cars / Cars and Bikes

EV3 UK 1909 Edition: Morgan Partners Selfridges

The two storied British firms come together to create a special edition all-electric vehicle to commemorate their joint 107th anniversary.

Jul 25, 2016 | By Shatricia Nair

In 1909, the first radio broadcast was made and Joan of Arc was beatified by the Pope – it was also the year British brands Morgan and Selfridges were founded. In honor of the occasion, Morgan named its latest car the EV3 UK 1909 Edition and enlisted Selfridges to help. The new Morgan EV3 will be launched at the Salon Privé concours d’Elegance from September 1 – 3 this year.

Clearly, the Morgan EV3 UK 1909 Edition couldn’t be any more British. Created in partnership with the iconic departmental store and fashion retailer down Oxford Street, the collaboration celebrates the automaker’s 107th anniversary with a production of 19 examples of the classic three-wheeler electric car. On the inside, the special edition will run via an electric motor that gives a distance of 120 to 150 miles per charge and hit a top speed of 90mph – just like the standard EV3. Its façade, however, gets the high-end treatment; the bullet-bodied car comes black with Selfridges bronze detailing, and its interiors are fitted with wood and treated aluminum.

Morgan EV3 UK 1909 Edition

For a car this eye-catching, it is only right to dress the part and Selfridges has also got that sorted out for you. Nine British designer brands have created gear for the occasion – think Linda Farrow driving goggles, an Alexander McQueen scarf, a Globetrotter trunk that fits in the car’s luggage rack – of which all are manufactured in the UK.

Morgan EV3 UK 1909 Edition_Linda-Farrow-min

“The combination of engineering, style and design seen with the UK 1909 Edition EV3 lends itself to be unveiled at Salon Privé,” said event co-founder David Bagley. “[It is an] event that combines cars, glamour and fashion at one of Britain’s most glamorous locations.”

Morgan EV3 UK 1909 Edition

Following its appearance at Salon Privé, the retro-futuristic car will go on show at Selfridges in Birmingham on October 1 and then to the London Oxford Street store November 1, where potential buyers can view the car in all its iconic glory. The Morgan EV3 UK 1909 Edition will only cost a surprising £52,500, which is a huge bargain for a bespoke, collector car  from a future that never will be, if you ask us.

For a more detailed look at the car and its manufacturing process, view the video below:

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