In honor of the tenth anniversary of its US e-commerce site and to toast the recent launch of its UK version, Ralph Lauren is staging one-of-a-kind public 4D fashion spectacles tonight (November 10) at its new Madison Avenue location in New York and its Bond Street flagship in London.
The sensory experience will involve ambient sound and even a mist of Ralph Lauren fragrance as the facade of its two flagships light up with projected images of giant models and polo players towering over the crowds at four stories tall.
The public art shows will illuminate the evening sky and give audiences the impression that the virtual models are gliding towards them.
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