Fincantieri Project Mars

Harrods has teamed up with specialist London brokers Watkins Superyachts to offer their most expensive product ever – a £100-plus million motor yacht.

During the month of May three remarkable window displays will feature models, images and details of a unique and exclusive range of yachts.

There will also be specialist in store representation throughout the month, together with tailored direct marketing to the Harrods customer database.

Watkins Superyachts is a specialist international brokerage and management company offering a comprehensive service from selection, finance, purchase, management and chartering of superyachts.

Yachts offered for sale will range from the €7.5 million Ron Holland designed Kestrel 106 to the 90 metre Fincantieri fully-engineered build project, MARS, priced in excess of £100m.

Models on display include the revolutionary semi-displacement 65 metre Heesen with interior design by Bannenberg and Rowell, and Mogambo – a 75 metre luxury cruiser ready for delivery in March 2012, exclusively on display at Harrods.

Captain Adrian McCourt Managing Director of Watkins Superyachts, said: “We wanted to create a virtual Monaco at Harrods.

There are many potential charterers and purchasers who may not wish to travel to established yacht shows but would rather meet with our expert team to discuss potential options without jargon or hard selling.

Once a relationship is made clients may rest assured that they will be treated with the professional discretion and receive the optimum level service that is the hallmark of the City of London”.

Harrods Director of Advertising Sales, Guy Cheston said: “Harrods continuously aims to provide its customers with new and exclusive products and with this spectacular range of boats now available to purchase in store we have surpassed all expectations. We have already received significant interest at this stage”.

London department store Harrods