Champagne brand Perrier-Jouët has invited Rie Rasmussen, a fashion model, designer and artist, to become its new muse.

In a campaign for the house’s Cuvée Belle Epoque champagne dubbed “Beauty Is A Form Of Genius” (Oscar Wilde), Ms. Rasmussen’s face appears in the famous anemone which graces Perrier-Jouët’s Émile Gallé-designed Art Nouveau bottle.

The Danish actress, who first shot to fame as the worldwide face of Gucci, was photographed for the campaign by Ben Hassett.

Rie Rasmussen made three beautiful watercolours (below) for the House of Perrier-Jouët on her last visit to the brand’s vineyard.

Source: Popsop - Luxury Insider