Perrier-Jouet Belle Epoque Florale Edition

Perrier-Jouët unveils “Belle Epoque Florale Edition by Makoto Azuma” in Japan, the first designed Limited Edition of Belle Epoque since Emile Gallé in 1902.

The launch, held in Tokyo last week, marked a historical event for the company and fortified its ties to one of the thirstiest markets in the world for luxury goods.

Belle Epoque Florale Edition launch event

Makoto is the owner of an ‘haute couture’ floral workshop in Tokyo, Jardin des Fleurs, where he has cemented his reputation as one of the world’s eminent floral artists.

The limited edition bottles are described as a “reverential homage” to Gallé’s original Art Nouveau design which was inspired by Japanese art. Like Gallé, Makoto’s design springs white gold-lined anemones from a single arabesque.

Makoto Azuma Perrier-Jouet

“I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones,” Makoto said.

Makoto Azuma Shiinoki Shunsuke

The limited edition Perrier-Jouët Belle Epoque Florale Edition will be available worldwide in September for €300 ($365).

Makoto Azuma working