Pernod Ricard has opened the first Martell Experience Boutique at Hong Kong International airport (HKIA) terminal one’s arrivals area.

The Martell Experience Boutique is one of only two places in the world to obtain a bottle of L’Or de Jean Martell, according to Jean-Etienne Gourgues.

Customers who buy a bottle of L’Or de Jean Martell is entitled to a personal engraving on the decanter with the recipient name or message of their choice.

Grace Jones imagine Belvedere Crush-ed Case, a limited to 10 numbered copies trunk for Cannes Festival.

Priced at $1320, the “Belvedere Crush-ed Box” will be available at Colette in Paris from May 3 to 12.

The Core has created the exclusive limited edition pack for Ballantine’s Championship Blend 2010: a priceless Scotch whisky blended specially for the 50th anniversary of the first Ballantine’s golf tournament.

Only 20 of the ultra-luxe packs – which feature 24-Carat gold, real leather and solid mahogany – exist. The packs are currently on display around the world.

One was given to the tournament’s first Champion; another will be presented to the winner of this year’s Championship, which takes place in Korea this April.

Inspired by an antique leather golf caddy, the presentation box is handmade from solid mahogany with an embossed leather frontispiece.

A Scottish whisky firm on Thursday unveiled bottles of the oldest single malt whisky in the world, having spent the best part of a century inside an oak barrel.

Gordon and MacPhail’s Mortlach 70-Year-Old Speyside was sampled at a launch party in Edinburgh Castle, where it was escorted through the doors by pipers and a military escort.

“It matured for 70 years in the cask and that is what makes it the oldest whisky in the world,” a spokeswoman for Gordon and MacPhail told AFP.

The whisky was filled into its cask on October 15, 1938 by the grandfather of the company’s managing directors David and Michael Urquhart.

China‘s seemingly unquenchable thirst for wine has ousted America as Bordeaux’s number one client outside Europe, latest figures showed Friday.

With overall exports down a large 23 percent in 2009, vintners are now looking to the East to drain their cellars.

“China has become our first client outside the European Union,” said Alain Vironneau, president of the CIVB, Bordeaux’s wine trade body, in a press conference, hailing both Hong Kong and China as “dynamic”.

China’s buying power comes at a particularly opportune moment as France’s leading wine region struggles to survive the economic crisis.

In the sun-drenched south of France, the world’s largest vineyard has launched a new, simplified brand called “Pays d’Oc”, creating the number one French wine export to compete against New World brands.

Languedoc-Roussillon covers 35 percent (or 260,200 hectares) of all French vineyards, making it the biggest producer worldwide.

As of the 2009 vintage, soon to hit store shelves, one-third of that production or 760 million bottles of wine will be sold by vintage and grape variety under the Pays d’Oc brand.

This will make them the world’s fifth largest exporter of varietal wine. And with 33 grape varieties in production in the region, the market potential is impressive.