January 27th, 2009
Moet & Chandon has been doing a big push with the awards ceremonies lately.
They had a red carpet presence at the Golden Globes and now they been designated the exclusive champagne of the 81st Annual Academy Awards.
Moet & Chandon’s flagship champagne, Moet & Chandon White Star, will be showcased along with other qualities from the maison, including Moet & Chandon Grand Vintage, Moet & Chandon Nectar Imperial and Moet & Chandon Rose Imperial, at the Academy’s premiere events.
This is the first time that the Academy of Motion Picture Arts and Sciences has had a champagne designation for Oscar and pre-Oscar events. LVMH has probably had to pay a hefty fee for the privilege !
Source : Press Release / Luxist
Posted in Wine Champagne and Spirits
[...] A champanhe (ou champanha, em Portugal, ou champagne, na França) é conhecida como a bebida dos reis; os reis franceses eram coroados na cidade de Reims, próxima à área produtora de champanhe, e as coroações eram celebradas com a bebida. Até hoje, a champanhe é a bebida associada à celebração de fatos importantes ou de grandes feitos (tais como a passagem do ano novo, as vitórias nas corridas de Fórmula 1, e, a partir desse ano, a premiação do Oscar). [...]
[...] Visto en: Luxuo [...]