Michelin-starred French chef titan Joël Robuchon has lent his name to a Japanese beer that is set to launch early next year.
Robuchon has teamed up with Japanese brand Sapporo Breweries to develop Yebisu, a beer made with malt from the Champagne region of France that’s meant to pair well with French cuisine, according to Asahi Shinbum.
The red can bears his name and will be served at his Tokyo restaurants, where red is likewise the dominant or accent color at L’Atelier and Rouge Bar.
A can of Joël Robuchon beer is priced at 335 Japanese Yen, about €3. The beer is expected to launch February 20, 2013.