Pernod Ricard has collaborated with Italian car designer Pininfarina to produce a series of limited edition Chivas Regal 18 Year Old bottle packages.
Each limited edition captures Pininfarina’s design cues on the metallized crest, while its logo is emblazoned on the capsule and neck wrap.
The first edition is based on a ‘streamlined drop.’ The outer cased is design in a rich blue with metallic finish that harkens to the metal coachbuild designs the Italian company is best known for.
It incorporates a wooden veneer resembling the oak cases which Chivas 18 ages within and will cost $145.
The second edition (above) varies in only that it incorporates a ‘more aerodynamic shape.’ It includes two drop design glasses and will retail for $585.
The third edition, Chivas 18 Mascherone by Pininfarina, is the most elegant and has been hand assembled in Cambiano by Pininfarina.
It is clad in aluminum and detailed with an oak internal structure, and is reminiscent of Pininfarina’s infamous innovative automotive designs.
Only five Mascherones will be on display globally. Otherwise, it’s made to order. If you have to ask, chances are you can’t afford it.