Absolut vodka has launched a limited edition bottle called London in collaboration with one of the UK’s leading graphic artists, Gorillaz’ Jamie Hewlett.

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene.

The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual.

To celebrate the launch, ABSOLUT will be offering consumer the chance to buy one of only 50 unique ABSOLUT London collectors gift packs on Facebook.

ABSOLUT London will be launching in-store on 1st March in Selfridges and Harvey Nichols and then to general retailers from 1st April.