Swiss luxury watchmaking brand Hublot announced at the Guangzhou International Auto Show that the brand has become the watchmaking partner of Ferrari.

Hublot took this occasion to unveil the Big Bang Chrono Tourbillon Ferrari; the first Hublot timepiece made with its partner.

There will only be 20 of the Big Bang Chrono Tourbillon Ferrari timepieces available, which also marks the 20th anniversary of the automaker’s presence in China.

The Swiss watch industry is in rude health with exports leaping once again last month and watchmakers set to notch up a record year thanks to Chinese consumers

Despite the the effect of the global debt crisis, the demand for Swiss watches hit a peak in October, putting smiles on the faces of the country’s 600 watchmakers.

Data from the Federation of the Swiss Watch Industry (FH) showed exports rose to 1.9 billion Swiss francs ($2.0 billion), up 18.6 percent on the same month last year.

Two new limited editions based on the MB&F Horological Machine No. 4 Thunderbolt are released today. Meet Razzle Dazzle and Double Trouble!

Inspired by the nose art of WWII aircraft, the figures are painted by Isabelle Villa and covered with clear protective lacquer to prevent damage.

In addition to the hand painted images, the pair also have hand-applied titanium rivets on the titanium case, reminiscent of the fuselage of vintage aircraft.

The Audemars Piguet Royal Oak 40th Anniversary watch will be officially unveiled January 2012 at SIHH in Geneva.

AP will be producing 40 of these special edition pieces featuring a platinum case and an extra-thin movement (the 3.05mm) that has been meticulously skeletonized.

The auction house Christie’s auctioned in Geneva on Monday a very special Rolex watch worn by Roger Moore, aka James Bond in the film “Live and Let Die”.

The James Bond Rolex watch comes complete with a buzz saw and a hyper-intensified magnetic field to deflect bullets.

“The watch is unique. It is the watch that Syd Cain — the famous engineer… had modified for the film, said the international director of Christie’s watches.

Here’s a first look at the Cartier Cadran Lové Tourbillon watch, a piece that will be officially unveiled in January 2012 at SIHH in Geneva, Switzerland.

This piece builds off of previous innovations and design motifs to result in this interesting looking timepiece.

The Caliber 9458 powering the Cadran Lové Tourbillon is a variant of an already existing tourbillon (the ladies “Alligator Tourbillon”) but the watch itself is decidedly masculine, i.e. with sculpted Roman numerals rather than a pave diamond crocodile.