Jessica Chastain has been named as the new Piaget woman and will act as the face of the luxury watchmaking and jewelry house around the world.
Pianist Lang Lang is the new spokesperson for watchmaker Hublot.
Luxury Swiss watchmaker TAG Heuer has tapped fashion model Cara Delevingne as its new feminine ambassador.
Van Cleef & Arpels has revived a timepiece created in 1935, the Cadenas, which is said to have been inspired by the Duchess of Windsor.
At SIHH, Cartier will introduce a new version of its Astrotourbillon concept: the Cartier Rotonde de Cartier Astrotourbillon Skeleton.
Luxury Swiss brand Montblanc have announced that it has tapped Charlotte Casiraghi to front its new worldwide advertising campaign later this year