Parmigiani Fleurier has just launched the car inspired Bugatti Super Sport Watch.

A super watch made in conjunction with the world’s fastest production car, the Bugatti Veyron 16.4 Super Sport.

Developed by Parmigiani, the Parmigiani Bugatti Super Sport is an evolution of the Bugatti Type 370 watch collection.

Embodying a blend of creativity and rigorous conceptual principles, the new Ebel Classic Hexagon endowed with the noble beauty of pure equilibrium.

The 41mm-diameter geometrical monohull case symbolizes the spirit of a brand at the crossroads between functions and artistry, between the moment in hand and eternity – exactly like a work of architecture.

The beautifully understated dial with its large date display opts for the simplicity of three hands rather than indulging in aesthetic excess.

Cartier has sued the online retailer HauteLook, accusing it of damaging the luxury goods maker’s brand by selling damaged and second-hand Cartier merchandise.

HauteLook is “causing immediate and irreparable harm to the Cartier brand and trademark,” Cartier said in its 36-page complaint filed on Tuesday evening in Manhattan federal court.

Cartier claimed that HauteLook has sold used Cartier watches despite maintaining on its website that it “never” sells “secondhand merchandise, ever.”

Bell & Ross unveils yet another limited edition timepiece – the BR 01-92 Compass – designed to re-imagine an aircraft’s cockpit, similar to its other watches.

The dial features two concentric discs, which have 12 minute and 60 minute graduations, and a vertical white line to tell the time.

The bezel has two windows divided by a bar, to mimic that of a horizontal plane. The watch is limited to 500 pieces and will be released in October 2010.

Bell & Ross has designed the Vintage Collection as an homage to the aviators of the 1940’s who were the first professionals to use the wristwatch as a tool on their missions.

For the past 20 years, the Chopard Happy Sport line has appealed to those with a taste for daring, contemporary timepieces.

The latest newcomer to the collection, the Happy Sport XL, takes a further step towards modernity and originality.

Yet it remains faithful to the very essence of Happy Sport models: a resolutely casual chic appearance lit up by the presence of the famous moving diamonds.