Apple wants customers to be able to walk into its stores and try on an Apple Watch without an appointment, reports 9to5Mac.
At its Unpacked 2015 event, Samsung teased its new Gear S2 smartwatch and then followed with an advertizing ‘lookbook’.
TAG Heuer has signed up rising American golfer Jessica Korda as its latest brand ambassador as part of its #dontcrackunderpressure campaign.
After being announced as the new face of Audemars Piguet, Freida Pinto attended a dinner hosted by the Luxury Swiss brand on monday in Paris.
The Longines Equestrian Pocket Watch Horses Trio 1911 is a classically-styled pocket watch with a decorated caseback showing a trio of horses.
Casio is set to go head to head with Apple by launching its own smartwatch.
In this special “Making of”, we take a look at the colorful, patterned fabric watch straps made by Tudor.
Following the announcement of Cristiano Ronaldo joining the TAG Heuer team of ambassadors, we now have the first Ronaldo “CR7″ Limited Edition watch.
The “Tissot Quickster Baku Special Edition” was conceived in honor of the first European Games.
Chanel has unveiled its latest timepiece, the Boy.Friend, directly inspired by men’s fashion yet targeted exclusively at women.
Jaeger-LeCoultre’s latest version of its iconic Master Calendar timepiece includes a material as rare as it is original: meteorite.
Omega has revealed on-set photos of George Clooney taken for the brand’s new Speedmaster campaign.
Rafael Nadal will be wearing Richard Mille’s newly launched Tourbillon RM 27-02 in the upcoming 114th French Open and international matches.
Zenith is launching a new version of the El Primero Chronomaster 1969 Tribute to The Rolling Stones.
Swiss luxury watch brand TAG Heuer celebrates Ayrton Senna, one of the biggest Formula One racing legend.
Jessica Chastain has been named as the new Piaget woman and will act as the face of the luxury watchmaking and jewelry house around the world.
A watch worn by legendary US five-star general Douglas MacArthur was sold at auction Sunday for 70,000 Swiss francs, far above the estimate.
With a price-tag of $349, the LG Watch Urbane costs the same as the cheapest version of the Apple Watch Sport.
Chopard has unveiled its new Happy Diamonds campaign, an ode to free-spirited women who radiate with happiness.
One of the biggest private collections of Swatch watches in the world will go under the hammer in Hong Kong this week.