Swiss watchmaker Jaeger-LeCoultre inaugurated its third boutique in France with the opening of its Cannes location last week. This is also the 28th Jaeger-LeCoultre location worldwide.
The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines.
This magnificent setting echoes the calm and serenity of the VallÃ©e de Joux, the enduring source of inspiration for the â€œartisans of timeâ€.
The official opening was presided over by the elegant Jaeger-LeCoultre muse, Diane Kruger, the Deputy Mayor of Cannes, Bernard Brochard, and Jaeger-LeCoultre CEo JÃ©rÃ´me Lambert.
Diane Kruger has been a Jaeger-LeCoultre ambassador since 2007.
Gracing her wrist at the Cannes opening was a diamond-set variation of the Reverso Squadra Lady watch, complete with a chic strap in white alligator leather.