Swiss watchmaker Jaeger-LeCoultre inaugurated its third boutique in France with the opening of its Cannes location last week. This is also the 28th Jaeger-LeCoultre location worldwide.

The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines.

Subtly graded shades of ochre are associated with authentic materials such as leather, American walnut wood, steel and slate.

This magnificent setting echoes the calm and serenity of the Vallée de Joux, the enduring source of inspiration for the “artisans of time”.

The official opening was presided over by the elegant Jaeger-LeCoultre muse, Diane Kruger, the Deputy Mayor of Cannes, Bernard Brochard, and Jaeger-LeCoultre CEo Jérôme Lambert.

Diane Kruger has been a Jaeger-LeCoultre ambassador since 2007.

Gracing her wrist at the Cannes opening was a diamond-set variation of the Reverso Squadra Lady watch, complete with a chic strap in white alligator leather.

Source: FashionWindows