Hublot Big Bang diamonds

Luxury Swiss watchmaker Hublot has created a $5 million diamond-encrusted ladies’ watch and plans to unveil it next year, Bloomberg reports.

The watch contains as many as 300 carats of polished diamonds, and is more expensive by $2 million than the Big Bang diamond watch model sold this year.

“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population,” Chief Executive Officer Jean-Claude Biver said in an interview.

Via Bloomberg