Charlotte Casiraghi was tapped as the new face of MONTBLANC, the company revealed Monday at the SIHH in Geneva.

The daughter of Caroline of Monaco will be the face of the next Montblanc Bohème collection, which includes watches, jewelry and writing instruments. The new campaign will be released in September.

“Charlotte Casiraghi wonderfully embodies the contemporary Bohème woman: independent, sophisticated, inspired, talented and pioneering with an uncompromising commitment to everything she undertakes.”

“Her beauty, charm and charisma are paired with her fascinating personality,” stated Jérôme Lambert, CEO of Montblanc.

Known for her natural beauty, the royal figure and equestrian champion has previously posed in multiple campaigns for Gucci.