Audemars Piguet inaugurates its online magazine, the new Audemars Piguet online information platform, officially launched on Monday October 18th 2010.

This site is intended for all devotees of watches and haute horlogerie, as well as to the public at large, collectors and the press.

The platform will cover the brand news: technical innovations, limited editions, sponsoring, AP icons, new product launches, boutique openings.

It will also on a broader level deal with the crafts and the professionals who exercise them in perpetuating Audemars Piguet’s wealth of expertise.

The articles published by are intended for the widest possible circulation and may be picked up by the written press and on the web.