Louis Vuitton launches international film series

Louis Vuitton Hong Kong Central store

Louis Vuitton launched a new short film series February 22 hoping to capture the essence of different cities from across the globe in relation to gender.

Hong Kong is the subject of the debut film, which presents the Asian destination as if it were a woman with appearances from students, various career women and rising star in Asian cinema Grace Huang.

Directed by Jean-Claude Thibaut, who has previously collaborated with Armani, the film is the first in a series to be uploaded on Louis Vuitton’s YouTube channel.

Focusing on cities from across the globe, the pictures will use gender as “a lens to interpret each city’s identity.”