Along with phone bills, traffic and the weather, airlines likewise rank high on the ‘favorite things to complain about’ list. Now Dutch carrier KLM is handing over the reins to consumers who think they can do a better job of managing an airline in a new 3D video game for mobile devices.
After a beta test earlier this year, KLM will launch tomorrow Aviation Empire, a simulation game in which the mission is to run a successful and profitable airline.
Players can add strategic destinations, build a fleet, invest in airplanes and upgrade airports according to the technologies available at the time.
The game starts in 1919 — the year KLM was founded — challenging players to grow the business as pioneering entrepreneurs and see it through periodically turbulent times in aviation history.
Players can sign up to be among the first to receive a notice when the game — which is available on both iOS and Android — goes live. The KLM game is based on the same principle as “Airline Simulation” for PC, which likewise allows players to run their own airline.
Likewise, in 2011 the Marriott hotel chain launched a Facebook game which allows fans to run their own virtual hotel in a bid to attract new staff for its properties.