Sony has added another mobile to their Xperia range with the launch of the Sony Xperia Pureness, which is touted as a “Fashion Phone”.

“The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”

It sports a beautiful transparent screen and a hidden keypad which reveals itself when in use.

Mobile phones have become more than just mobile communication – it is increasingly becoming a mobile lifestyle – and consumers are demanding it in increasingly smaller packages. Sony Ericsson answers this call with the promise of mobile lifestyle at your fingertips through the stylish package of the Xperia X1 powered by Windows mobile.

Yet to announce its price, the Xperia X1 will be available in the never-fashionably-outdated black, and is expected to be released in the second half of 2008.