February 18th, 2009
A BMW is always a special car, but you can make it even more special, by choosing BMW Individual, a programme that allows customers to personalize the interior of their 7-Series.
These new 2009 Individual exclusive combinations of unique equipment will be rolled out at the Geneva Motor Show.
BMW Individual is an unique car, since the range of materials to choose from is more select than for any other vehicle: Alcantara roof liners to fully match the available shades and grains of Merino leather upholstery.
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