Burberry introduced last week a social networking site, artofthetrench.com, to encourage people to share their own trench coat stories.

The street-style formula is simple: users post pictures of themselves looking as chic as possible in a Burberry trenchcoat and wait for others to cast judgment.

Those judgments are invariably positive, giving the users an ego boost. Burberry reaps free advertising and a new source of brand loyalty.

The Financial Times has announced the launch of FT’s How To Spend It magazine’s standalone website www.howtospendit.com.

The new site will carry the core values of the luxury lifestyle magazine into a highly innovative and stylish digital format.

The site will debut Saturday. How To Spend It is the newspaper’s financial magazine, which appears 28 times a year.

After two years of planning, Fabergé, the brand famous for its ornately jeweled eggs, has presented its first jewelry collection in 92 years.

The collection uses hundreds or thousands of tiny gems on each piece to create mosaic effects on rings, brooches, earrings and necklaces.

The collection was designed by Parisian artist-jeweler Frederic Zaavy in collaboration with Faberge Creative Director Katharina Flohr.

In keeping with the founders’ taste for adventure, Mumm champagne is launching today a new website with a unique perspective on gastronomy and design.

Gourmet-Journeys.com presents a journey around the globe in some of the world’s most vibrant cities for gourmets: St. Petersburg, Paris, New York, Tokyo and Seville.

French chef Frederick e. Grasser Herme has devised a range of exquisite menus that reveal the world’s culinary variety

Longchamp Le Pliage collection - Pliage means “fold or bend” in French - is Longchamp’s premiere line.

The folded-up version is smaller and because of an incredibly innovative design and an unbelievably brilliant idea, it is impossible to tell where the folding or affixing occurs.

You can now design your very own Longchamp Le Pliage bag on their website, and create the perfect one to suit your needs/aesthetics.

In honor of the release of its “Lacoste Red!” collection, a youth oriented “mod” revival, Lacoste has created a website that presents the new collection in a very attractive way.

Both a visual and audio experience (with latest French electro revelation, Yuksek, as a soundtrack…), the site is interactive and dynamic.

The intermediary videos on the site, shot from a very aerial perspective, give new meaning to the concept of print publicity.