Tag Archives: watch

swatch flagship store HK

Smart Swatch to launch in three months

swatch flagship store HK

The Swiss makers of the colorful, plastic Swatch plan to release their smart watch just as the Apple Watch will roll out.

The connected Swatch won’t need charging, said Swatch CEO Nick Hayek in an interview with Bloomberg, and this could give it a trump card on its formidable competition.

The company has been producing touchscreen watches under the Tissot brand since 1999 and they have evolved to offer technological goodies such as an altimeter for hikers, a compass and sensors for use in diving.

Other advantages that Swatch may bring to the table include tiny, bendable batteries and flexible power packs, Hayek noted.

Swatch is also working on making arrangements with retailers so that wearers could use the device to make mobile payments, Hayek said.

DON’T MISS: MONTBLANC REVEALS LINE OF SMARTWATCHES

chanel premiere rock watch

Chanel launches Première Rock watch collection

Premiere Rock collection

The French brand has presented its new Première Rock watch collection, which combines the sophistication inherent to the Chanel name with a younger, more modern and more rebellious side.

Upon first glance, the watches in this new collection resemble Chanel’s classic Première model. But a closer look reveals a number of design details added to create an edgier, more contemporary rock ‘n’ roll style.

The collection consists of four models: the Première Rock Métal with a double-wrap steel chain bracelet with a black lacquered dial (€4,500) and the Première Rock Rose, Beige or Bleu with a triple-wrap bracelet interlaced with dyed leather (pink, beige or blue, respectively) and a mother-of-pearl dial (€4,100).

Both models come with a high-precision quartz movement. They are also water resistant at up to 30 meters underwater.

chanel premiere rock collection

Longines Hangzhou StoreLongines Hangzhou Store

Swiss watchmakers clock record exports in 2014

Tag Heuer Luxury Watch

Swiss watch exports swelled to a record high in 2014, customs data showed Tuesday, but the data doesn’t augur well for the future as they slowed in December, in particular in the key Chinese market.

Swiss watch exports last year ticked in at a historic 22.2 billion Swiss francs ($23.9 billion), the Customs Administration said.

The 1.9 percent increase from 2013 matched the growth rate that year.

After a sharp slowdown in 2009, Swiss watch exports have hit new heights year after year, with the sector long seeming immune to the economic and financial crises rocking the globe thanks to Chinese consumers’ appetite for luxury goods.

But after three years of double-digit growth, exports to China took a hit amid efforts to crack down on corruption in that country by banning extravagant gifts like prestigious watches to public officials.

The Federation of the Swiss Watch Industry noted that despite reaching a new record last year, 2014 closed on a negative note for watch exporters,

“In December their monthly value was 1.8 billion francs, down 2.5 percent on the previous year despite one extra working day,” the federation said.

Exports to Hong Kong, a key market for Swiss watchmakers, fell 10.3 percent as the city continued to feel the impact of widespread pro-democracy demonstrations in the preceding months. And exports to the vital Chinese market meanwhile fell 27.2 percent in December.

Longines Hangzhou Store

“Following over a year of destocking, there have been no major signs of improvement in Swiss watch exports, in particular into Greater China,” Citigroup analyst Thomas Chauvet said in a note.

The comparative weakness in December is at least partially linked to the Chinese calendar, since watch shops in the country were stocking up at the end of 2013 for the Chinese New Year, which fell on January 31 last year, he said.

This year, the holiday will be celebrated later, on February 19, so the demand was lower at the end of 2014.

The analyst meanwhile noted with concern that the FHS had not yet provided any outlook for exports in 2015.

This year got off to a tough start for the watch industry, after the Swiss central bank suddenly decided to allow the Swiss franc to float, sending it skyrocketing nearly 30 percent against the euro in a matter of minutes.

As exports account for most sales, this could hit Swiss watchmakers hard. They must now sell far more many watches or raise prices in euros and dollars to cover their costs at home.

Cadenas watch

The Cadenas watch by Van Cleef & Arpels

Cadenas watch

At the Salon International de la Haute Horlogerie (January 19-23), Van Cleef & Arpels has revived a timepiece created in 1935, the Cadenas, which is said to have been inspired by the Duchess of Windsor.

The bracelet alone is enough to show that the Cadenas is truly a work of art, designed to encircle the wrist as “a strong symbol of union and alliance,” according to the brand. Cadenas is French for “lock.”

For this 2015 edition of the Cadenas,  decided to give more prominence to the timekeeping function, enlarging the dial and including indices for all twelve hours.

The clasp has also been improved to better ensure that the bracelet remains in place over time. This is thanks to the use of ceramic micro-beads, which are placed inside the clasp to provide a more secure grip.

A total of nine new models, all equipped with quartz movements, have joined the original Cadenas collection.

These include watches in white, yellow and rose gold, with or without diamonds or pink sapphires and worn on an alligator strap or a gold bracelet.

To make one of these romantic watches even more meaningful, Van Cleef offers to engrave a personal message on the hidden part of the clasp.

FANTASY WATCH CREATIONS FROM VAN CLEEF & ARPELS

employee of Swiss watchmaker Piaget

Swiss watchmakers to raise prices after franc increase

employee of Swiss watchmaker Piaget

Switzerland’s luxury watchmakers are considering raising prices on their timepieces in the eurozone by up to seven percent due to the ballooning franc, but they are in no rush, industry insiders hinted Tuesday.

Watchmakers gathered at a luxury watch show in Geneva this week were eager in public to put on a strong face after the Swiss central bank’s shock decision on Thursday to let the franc float.

“We will find a way to adapt,” said Swiss luxury group Richemont, which counts Cartier and Piaget among its 16 luxury watch brands.

The industry, which exports nearly 95 percent of its pricey products to areas where they are paid for in euros or dollars, is especially exposed to the impact of the swelling franc.

The Swiss central bank stunned the world Thursday by abandoning its bid to hold down the value of the Swiss franc, scrapping the minimum rate of 1.20 francs against the euro. On Tuesday the franc was trading around parity with the European common currency.

If watchmakers adjust their prices to the new reality, the price tag on their goods in countries using the euro would leap 15-20 percent overnight.

Executives from the big brands were reluctant to talk about the issue or to discuss what measures they might be forced to take.

Behind the cover of anonymity, some however acknowledged estimates that prices in the neighbouring eurozone should be raised 5.0-7.0 percent.

But all insisted it was too early to act, and that they would wait and see how the exchange rate evolved.

SIHH 2014

SIHH to mark 25 years of haute horlogerie in Geneva

SIHH 2014

From January 19-23, the watch world will converge on Geneva for the 25th Salon International de la Haute Horlogerie ().

The trade show will celebrate its milestone anniversary with 16 participating luxury watch brands in 2015.

During its previous 24 editions, the exclusive trade show has offered industry professionals a complete overview of the season’s new watches and of the latest watchmaking trends.

In 1991, the SIHH featured just five exhibitors and took place in an area of 48,000 square feet (4,500 square meters). For the 2015 edition, a total of 16 brands will exhibit at the event, occupying an area of 430,500 square feet (40,000 square meters) at Geneva’s Palexpo exhibition hall.

The quarter-century of honoring haute horlogerie will be celebrated with the 16 exhibiting watch brands.

Each will present timepieces combining traditional savoir-faire and innovation in complications that are each more fascinating than the last.

A.Lange & Söhne, Audemars Piguet, Van Cleef & Arpels, Vacheron Constantin, Piaget, Jaeger-LeCoultre, Montblanc, Cartier, Baume & Mercier, IWC and Richard Mille will be among the luxury watchmakers present.

Montblanc TimeWalker Urban Speed eStrap

Montblanc reveals line of smartwatches

 

Luxury watch brand  has unveiled its new TimeWalker Urban Speed e-Strap line of watches combining Swiss watchmaking expertise with some exciting new connected technology.

The Montblanc TimeWalker Urban Speed e-Strap watches mix a connected bracelet with the stylings of the brand’s traditional Swiss watches.

The key feature is the interchangeable strap which offers an activity tracker, smart notifications, a remote control, and Find-Me functionality and connects via Bluetooth Low Energy to both Android and iOS devices.

The bracelet’s smart tech (contained within a stainless steel box) vibrates to let you know about incoming calls and also lets you read emails and other social media and text messages from your wrist.

The activity tracker measures calories burned, steps taken and distance covered, with the data accessible from a smartphone app.

montblanc eStrap

Meanwhile the remote control function lets you take charge of your phone remotely in order to take photographs or change songs, and the Find-Me option works within 30 meters, to help you track down either your phone or your watch when you have one of the two in your hand.

You’ll need to recharge the e-bracelet every five days (via micro-USB).

That’s not the only innovation: the Montblanc Extrême leather used for the strap was created in the brand’s Florentine atelier and mixes leather and carbon in a new process that covers the leather surface and impregnates it with carbon for added resistance to scratches, water and fire.

The watches will go on sale in June with the following options: 

Timewalker Urban Speed Automatic e-Strap, 42mm – €2,990

Timewalker Urban Speed UTC e-Strap – €3,990

Timewalker Urban Speed Chronograph e-Strap – €4,690

The E-Strap unit is priced at a further €350.

DON’T MISS: TAG HEUER WORKING ON A SMARTWATCH

Hublot Forbidden X Launch

Hublot ForbiddenX watch made with tobacco leaves

Hublot Forbidden X Launch

 has collaborated with cigar producer Arturo Fuente to create the Classic Fusion ForbiddenX, featuring a dial made with real tobacco leaves.

After introducing the King Power in 2012, Hublot and Arturo Fuente have reteamed to develop another original timepiece.

The Classic Fusion ForbiddenX’s dial is made with the same Dominican tobacco leaves that go into the cigar of the same name.

DON’T MISS: HUBLOT KING POWER “ARTURO FUENTE” WATCH

Classic Fusion ForbiddenX by Hublot

Aside from this unique feature, the watch has a 45mm case and a hand-wound chronograph movement.

Hublot designed four versions of the Classic Fusion ForbiddenX: one in titanium, another in black ceramic, one in “King Gold” and one exceptional luxury edition with a tourbillon movement.

The Hublot Classic Fusion ForbiddenX with Arturo Fuente is available in a very limited edition of just a few hundred watches.

girard perregaux vintage 1945

Girard-Perregaux – Vintage 1945 Large Date, Moon-Phases

Girard-Perregaux Vintage 1945 Steel and Gold Cases

 have revealed the mechanical heart of their classic watch under a new transparent sapphire dial.

The Girard-Perregaux ‘Vintage 1945 Large Date, Moon-Phases watch’, to give it its full title, shows off its gears, display disks, screws, levers and wheels for the first time. Available in a choice of stainless steel or pink gold versions (both with alligator straps), the watch features a smoked glass effect on the sapphire dial obtained by surface metallization.

The watch also includes a jumping date change and moon phase function (located at 6 o’clock and operating on the same axis as the small seconds hand), along with hour, minute and small second indications.

There’s a 46-hour power reserve, and it’s all packed into the rectangular 1945 (the original was designed that year) Art Deco-style case.

The watches are priced at 33,500 CHF (approx $35,000) for the gold version, and 15,900 CHF (approx $16,500) for the steel.

The Henry Graves Supercomplication handmade watch by Patek Philippe

Swiss Pocket Watch Sells for Record $24 Million

The Henry Graves Supercomplication handmade watch by Patek Philippe

A gold pocket watch made by Patek Philippe for a banker in the 1930s has sold for a record $21.3 million at auction in Geneva.

The sale of the “Henry Graves Supercomplication”, a handcrafted timepiece named after its original owner, a New York banker who ordered it in 1925, weighs more than half a kilo and comprises 900 separate parts.

The winning bidder, who remained anonymous, will have to fork out a total of $24 million, including the commission.

It took  five years to assemble the watch, which has Graves’s name on the dial.

DON’T MISS: PATEK PHILIPPE UNVEILS $2.6M WATCH

Supercomplication

Tim Bourne, Sotheby’s worldwide head of watches, said the sale confirmed the watch’s “superstar status”. Bourne called it an “icon of the 20th century, a masterpiece that elevates the discipline of watchmaking to art”.

A watch industry expert told AFP before the auction the timepiece was not just an immensely expensive accessory.

This is not a watch you can wear. It is a watch that symbolises strength, power and money,” he said.

DON’T MISS: PATEK PHILIPPE CLOCK FETCHES $2.3 MILLION

The Patek Philippe piece displays not only the hour but also a plethora of other indicators: a perpetual calendar, the phases of the moon, sidereal time, indications for the time of sunset and sunrise, and the shifting night sky over Manhattan. Its Westminster chimes sing joyfully every 15 minutes.

The seller and buyer chose to remain anonymous at the auction at a Geneva lakeside hotel, where bidding lasted 15 minutes.

MOTO 360

Moto 360 gets gold-toned edition

MOTO 360

The best-looking Android-powered  is turning on the style just in time for the holiday season.

As well as a new Champagne Gold edition, customers will be able to specify the watch with a host of colored or polished stainless steel bands.

Until now the watch has only been available with a leather strap but the new choices are meant to reflect the fact that a watch, no matter how smart, is also a piece of jewelry or an accessory and therefore needs to reflect the style of its wearer.

WHAT DO THE WATCHMAKERS THINK OF APPLE WATCH?

Motorola is also adding to the number of leather straps available for the Moto 360 and says that it will be rolling out a selection of thinner bands and straps too for those of us with smaller wrists.

The standard Moto 360 costs $250 but if specified with one of the aircraft-grade stainless steel straps the price goes up to $299. However, going for gold will cost a further $30.

However, that premium is nothing compared to the purported cost of Apple’s gold smartwatch.

If the latest reports are to be believed, the upcoming 18-karat edition of the Apple Watch is going to cost the same as a Rolex.

DON’T MISS: MOTOROLA MOTO G FERRARI EDITION

According to French website iGen, the smartwatch is going to come with a price tag of $5000 when it launches in Spring 2015.

Even the stainless steel version is expected to cost $500 in the US. With that in mind, the Moto 360 is a bargain.

Motorola has also added Moto Body, a new app focused on well-being that tracks heart rate, steps taken and calories burned; plus a selection of new watch faces for the device and an option for wearers to create their own, all via updates to the Moto Connect app.

Vacheron Constantin year of the goat watches

Vacheron Constantin celebrates the year of the goat

Vacheron Constantin year of the goat watches

Once again  is celebrating the Chinese Zodiac with its 12-year cycle of animals.

This year it’s the turn of the noble goat (with a creative and charming nature), which is set to take over from the horse on February 19, 2015.

The company has handcrafted two sets of limited edition timepieces (there are just 12 of each), which come in a choice of platinum or rose gold (with dark blue or dark brown alligator straps respectively).

Vacheron Constantin year of the goat blue

The design features a leaf motif inspired by classical Chinese iconography, which is etched directly in the metal dial.

This is topped with an engraved goat, which sits on top of the watch face and behind the sapphire crystal case.

The Calibre 2460 G4 mechanical, self-winding movement is equipped with a 22-carat gold oscillating weight, and has a 40 hour power reserve.

Vacheron Constantin The Legend of the Chinese Zodiac 2015

The watch is part of a wider trend for European luxury companies to create special pieces celebrating the Chinese zodiac.

MB&F HM6: Space Pirate

MB&F Horological Machine No. 6: Space Pirate

Wild watch makers  have just revealed their latest creation, the HM6 Space Pirate. Inspired by Japanese sci-fi cartoons and 1970s biodesign, HM6 ‘Space Pirate’ is their most complex machine to date.

Space is an extremely hostile environment. To survive you need protection against powerful accelerations, dangerous thermonuclear radiation, extreme temperature fluctuations and constant risk of unexpected collisions.

Horological Machine No.6 (HM6) Space Pirate has been designed to operate in the hostile environment of space: the space on your wrist.

DON’T MISS: MB&F HM5 “ON THE ROAD AGAIN” WATCH

MB&F HM6: Space Pirate

In each of the four corners of HM6’s biomorphic case is a 360° sphere, capped top and bottom by transparent sapphire crystal domes.

Up forward, two semi-spherical indications rotate vertically (90° to the Engine), respectively displaying hours and minutes in large, highly legible numerals.

SEE ALSO: MB&F OPENS FIRST CHINESE STORE IN BEIJING

MB&F Horological Machine No. 6: Space Pirate Back

Aft, driven by the automatic winding rotor, twin spherical turbines spin, automatically regulating the winding system to reduce stress and wear.

The central dome on top houses a 60-second flying tourbillon under a ‘winking’ eye-like retractable cover.

MB&F Horological Machine No. 6: Space Pirate

The sapphire crystal display portal on the back reveals some of the 475 beautifully hand-finished components making up the highly complex engine.

The MB&F HM6 Space Pirate in Grade 5 titanium will be released in a limited edition of 50 pieces at the price of $230,000.

Raymond Weil Music Special Editions

Raymond Weil Unveils Music Special Editions

Raymond Weil Music Special Editions

The Swiss luxury watchmaker has teamed up with a series of musical talents on a collection of new special edition timepieces, new versions of the brand’s popular ‘Freelancer’ and ‘Maestro’ models.

The CEO of , a pianist and cellist in his own right, Elie Bernheim has worked with three exciting talents from across the musical spectrum on three watches with distinct styles.

Based on the brand’s Freelancer range, the ‘Freelancer Cello Music Special Edition Watch‘ is a 45mm model equipped with a mechanical movement with chronograph, day and date complications and a 46-hour power reserve, which was created with Croatian Cello duo 2Cellos.

Freelancer Cello Music Special Edition Watch

The exclusive design touches include the four cello strings wrapped around the dial, and the red bow-shaped chronograph hand.

Second up, and created with award-winning classical guitarist Miloš Karadaglic, the ‘Maestro Guitar Music Special Edition Watch‘ is a 39.5mm stainless steel case that houses a bespoke RW4200 mechanical automatic movement with a 38-hour power reserve.

Maestro Guitar Music Special Edition Watch

There’s a guitar-style cut-through that shows off the inner workings as well as a rose gold plated plectrum at 6 o’clock.

The final part of the triumvirate, the ‘Freelancer Electro Music Special Edition Watch‘ was created with UK musical artist, Labrinth.

Freelancer Electro Music Special Edition Watch

With a 42mm stainless steel case, a RW4200 automatic mechanism with a 38-hour power reserve, the watch features a crystal case-back decorated with Labrinth’s signature and the face is decorated with a music equalizer.

Two of each of the new Raymond Weil watches will be sold at auctions during 2014 to raise money for the artists’ chosen charities.

In addition Raymond have organized an Instagram challenge open now through October 31. You can enter by capturing a musical moment and submitting it with #RWInstaMusic for the chance to win one of the three Music Special Edition timepieces.

Patek Philippe Grandmaster Chime

Luxury Watchmaker Patek Philippe Unveils $2.6M Watch

Patek Philippe Grandmaster Chime

To commemorate its 175th anniversary, Swiss luxury watchmaker  on Tuesday unveiled a new $2.6 million wristwatch.

Featuring 18-karat gold and sapphire crystals, the Grandmaster Chime timepiece is the most expensive wristwatch Patek has ever built.

It has two faces—one that shows the time and the other, the calendar. The case turns on a vertical axis to alternate between the two (below).

It’s the most complicated wristwatch ever, featuring 20 different complications including a range of different sonneries and repeaters.

The company apparently logged 100,000 hours for the watch’s development, production, and assembly with 11,060 meticulously hand-finished parts in the seven limited-edition exemplars of the watch.

DON’T MISS: MOST EXPENSIVE PATEK TO RETURN TO AUCTION

One of them will go on display in the company’s permanent collection, while the six others are priced at 2.5 million Swiss Francs ($2.6 million).

Here are the watch’s 20 complications: 

1 Grande Sonnerie
2 Petite Sonnerie
3 Minute repeater
4 Strikework mode display (Silence/Grand Sonnerie/Petite Sonnerie)
5 Alarm with time strike
6 Date repeater
7 Movement power-reserve indicator
8 Strikework power-reserve indicator
9 Strikework isolator display
10 Second time zone
11 Second time zone day/night indicator
12 Instantaneous perpetual calendar
13 Day-of-week display
14 Month display
15 Date display (on both dials)
16 Leap year cycle
17 Four-digit year display
18 24-hour and minute subdial
19 Moon phase
20 Crown position indicator (RAH)

Grandmaster Chime

Bruno Grande and Arsenal FC players

Jean Richard and Arsenal show off luxury timepieces

Bruno Grande and Arsenal FC players

To celebrate its partnership with the London football club, Swiss luxury watchmaker Jean Richard has created two special edition versions of its Aeroscope and Terrascope watches featuring the club’s emblems.

Jean Richard Managing Director Bruno Grande turned up at the club’s training ground to present the players with their own personal watch.

DON’T MISS: MANCHESTER UNITED IS WORLD’S RICHEST CLUB

Jean Richard Terrascope

The two models will be available for horlogery and football fanatics to buy at Jean Richard stockists around the globe priced at €5,300 for the Aeroscope and €2,800 for the Terrascope.

The watches will be worn as part of the club’s matchday outfit, which includes suit, tie and shoes created by Lanvin.

The Arsenal players wearing Lanvin

Grande also chatted with manager Arsène Wenger in the video below, in which the pair discuss the role of time and timing in the beautiful game.

Apple Watch on display in Paris

The Apple Watch Is on Show at Paris Fashion Week

Apple Watch on display in Paris

, a high-end retailer located near the Louvre, showcased the new Apple watches on Tuesday as part of Paris Fashion Week.

The day started early with a try-on event for fashion VIPs – including Karl Lagerfeld and Vogue editor Anna Wintour – hosted by Jony Ive, Apple’s head of design, and Marc Newson, its newest high-profile design hire.

WHAT DO THE TOP WATCHMAKERS THINK OF APPLE WATCH?

Karl Lagerfeld and Anna Wintour

Though the smartwatch couldn’t be touched, this one-day showcase at Colette marks the first time that the Apple Watch has been displayed outside of an invite-only event.

Members of the press had the opportunity to see the Watch up close when it was unveiled a few weeks ago, but the experience was not extensive, given the watches on display at the time were not working models.

Apple Watch pop-up

The boutique had devoted its entire window display to the Apple Watch in a display that was inspired by the device’s multiple circle operating system.

No word yet as well if the smart watch will be sold in Colette, although the idea was considered interesting by  representatives.

biver

What Do The Top Watchmakers Think of Apple Watch?

jean claude biver caviar hublot

The Apple Watch looks “too feminine” and its design will not stand the test of time, luxury giant LVMH’s watch guru has told German media.

Jean-Claude Biver, who heads LVMH’s luxury-watch division, said Apple had made some fundamental mistakes designing the Apple Watch.

DON’T MISS: APPLE UNVEILS THE $349 APPLE WATCH!

This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,” Biver said in an interview with daily Die Welt.

“To be totally honest, it looks like it was designed by a student in their first trimester,” added Biver who heads up ,  and

Apple Watch

Biver predicted the much-anticipated device, with its square face and curved edges, would soon be outdated.

Luxury always has something timeless, it’s rare and conveys prestige,” he was quoted as saying, adding that the same could not be said for Apple Watch, which is expected to be bought by millions of customers and will likely be beyond repair in a few years’ time.

Biver is not the first watch chief to be dismissive of Apple’s efforts. Swatch CEO Nick Hayek earlier told Swiss media that the world’s biggest watch group was “not nervous” about Apple’s foray into the market.

Apple Watch, which comes in several colours and links to the iPhone, will start at $349 when it is released early next year.

The Apple Watch collection

Apple Unveils the $349 Apple Watch!

The Apple Watch collection

Apple has introduced three collections of the new Apple Watch just after revealing the new iPhone 6 and the iPhone 6 Plus.

And as expected from any device that was developed under the watchful eyes of Jony Ive, it’s as stylish as it is potentially useful.

But good looks alone do not guarantee a device is going to be any good, so how does it stack up to the competition?

DON’T MISS: APPLE UNVEILS TWO BIG-SCREEN IPHONES

The Apple Watch can track motion, health, fitness and well-being, monitor heart-rate, can be used to make phone calls and send single touch messages, as a replacement for a physical wallet when paying for goods, as an iPhone camera remote control and as a standalone mp3 player.

But all of the features have been carefully and intelligently integrated in a way that makes the device as simple to use as an iPhone.

There are also intelligent touches like a digital crown wheel that can be pushed or turned to navigate the watch face and interface with apps without obscuring it with your fingers and which Apple is hailing as its most revolutionary navigation tool since the click-wheel on the iPod.

Apple Watch

But perhaps most importantly, the company has avoided taking the ‘one-size-fits-all” approach.

The watch is available in three different styles, or ‘collections’ — Watch; Watch Sport; and Watch Edition — and in two different watch face sizes.

Watch comes with a polished or space black finish stainless steel case and a choice of six different straps ranging from stainless steel bracelets to leather bands.

Watch Sport swaps stainless steel for lighter aluminum and a tougher display for those that want to make the most of its activity-tracking capabilities.

Meanwhile the Edition collection is for those that want glamour. The smartwatch is plated in 18-karat gold and owners will be able to choose from six styles each with their own specially designed band.

The Apple Watch is set to go on sale, initially in the US only, in early 2015 and will cost $349.

It is compatible with the iPhone 5, 5C, 5S and the iPhone 6.

hublot cowboys

Hublot signs up Dallas Cowboys as ambassadors

 has increased its already enviable presence in across the world of sport by signing up American Football legends, the Dallas Cowboys.

The Dallas Cowboys, also known as “America’s Team” because of its popularity in the 1970s, boast five Super Bowl Championships and sharing a record for having made the most appearances in the Super Bowl.

hublot cowboys

The swiss brand will mark the partnership with three custom, limited edition Dallas Cowboys-branded pieces featuring the team’s blue and silver colours.

The three timepieces include a 45mm Classic Fusion in titanium ($18,300), a 42mm women’s version in titanium and ceramic ($20,000), and a 48mm King Power in ceramic ($25,200).

Hublot Dallas Cowboys watch

Each watch features the famed Cowboy star can be found at 5 o’clock, to pay homage to the Cowboys five Super Bowl wins, while the woman’s piece boasts a star set in diamonds.

The watches will be sold exclusively at Hublot’s Dallas boutique and in a pop-up shop in the Cowboys’ Owner’s Lounge at AT&T Stadium.

Hublot King Power Dallas Cowboys

Through this partnership, Hublot solidifies its position with American sports fans. The Swiss brand were the first to invest in the NBA, through deals with the Miami Heat and the Los Angeles Lakers.