Since its launch in 1931, the Jaeger-LeCoutlre Reverso has taken many forms, including different movements and hundreds of dials — in a variety of colors.

A beautiful dark red lacquered dial adorns this new Reverso from Jaeger-LeCoultre, the Grande Reverso 1931 Rouge.

The Grande Reverso 1931 Rouge reinterprets the red dials of the 1930s, a color which at the time was a definitive mark of individuality upon one’s wrist.

Luxury Swiss retail giant Richemont, owner of such brands as Cartier, Piaget and Jaeger-LeCoultre, is to open the world’s largest shop for luxury watches in Paris.

Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013.

The shop would take over the premises of the landmark Old England shop near the Place Vendome, famous for its luxury watch shops and hugely popular with Middle Eastern and Asian tourists, in particular Chinese.

The Swiss watch maker brand Jaquet Droz is celebrating the Chinese New Year with the Petite Heure Minute Dragon.

Clearly intended for the Chinese market, this is a limited edition of 88 pieces featuring a painted scene of two imperial dragons fighting over a pearl.

They are set against an ivory background of Grand Feu enamel. Subtle touches of red enhance the powerful imagery of the drawing.

Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.

This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection.

It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship.

Here’s a first look at the Baume & Mercier Capeland Flyback Chronograph that will be officially unveiled January 2012 in Geneva.

This watch is a new color-variation on the same model introduced at SIHH 2011 (see the 2011, white dial Capeland Flyback Chrono here).

The Swiss watch industry is in rude health with exports leaping once again last month and watchmakers set to notch up a record year thanks to Chinese consumers

Despite the the effect of the global debt crisis, the demand for Swiss watches hit a peak in October, putting smiles on the faces of the country’s 600 watchmakers.

Data from the Federation of the Swiss Watch Industry (FH) showed exports rose to 1.9 billion Swiss francs ($2.0 billion), up 18.6 percent on the same month last year.