In homage to the famous silver birch trees emblematic of the brand, Belvedere has chosen to “caulk” in one of them and turn into ice bucket for a perfect tasting.

Under the bark of chromed metal hides a heart of tender birch, home of a bottle of Belvedere Pure 70 cl.

Presented on a sleek clear acrylic base, the central part of the log behind the scenes and shows the bottle in the hollow section.

Gareth Pugh has collaborated with Absolut Vodka to create a stunning work of design with the Absolut Vodka Mode Edition.

“I am excited to be collaborating with such an iconic brand as Absolut. I wanted to transform the silhouette of the bottle”, said the English fashion designer.

“By means of a custom made collar, created using 3-D mapping, we have produced a miniature version of my ‘Stealth Bomber’ arm pieces from my first collections.”

Bacardi Global Travel Retail and Virgin Atlantic have announced the opening of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow.

Guests are offered an amuse-bouche on arrival at the bar, with professional mixologists creating tailor-made Grey Goose cocktails.

Over the coming months Virgin Atlantic Upper Class passengers will see a series of special events being held in the Grey Goose Loft as Grey Goose celebrates its partnerships in the worlds of art, music, fashion and film.

Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.

Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist Mats Gustafson.

Pernod Ricard launches Absolut Vodka Crystal Pinstripe which is “the most exclusive and luxurious version of [its] iconic Absolut bottle”.

Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart.

It was hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.

Belvedere vodka has released a limited edition “Belver Bears”, in collaboration with Jean-Roch, at last month’s Cannes Film Festival in France.

The bottle has been crafted using a shell from dress jeroboam Belvedere vodka. The clear plexiglass bottle is backlit with a bright light and “can be hung two flares”.

Available at the VIP Room in Cannes, Saint Tropez and Paris, each bottle of the Belver Bear is priced at €5000 ($7,200).