Following recent machine-inspired videos by Chanel and Dior, the latter has released yet another creative ad, this time for its Mise en Dior necklace.

Christian Dior’s creative director of accessories, Camille Miceli, was the visionary behind the film named after the first necklace she created.

Shot from the perspective of one of its pearls, the pinball-inspired film follows its journey along the steps of the creation of the necklace, with every completed detail being ‘rewarded’ with an iconic Dior piece, such as the Lady Dior bag.

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson.

Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

Only Watch 2011 is just around the corner and here is the video featuring all 40 watches to be auctioned at Only Watch.

For this fourth edition of the world renowned charity watch auction, the world’s most prestigious watchmakers have each created a unique timepiece.

The unique timepieces will be sold by auction house Antiquorum on September 23rd in the Principality of Monaco

The Wanderer is a new short film for Dior Homme, released along with the brand’s Fall/Winter 2011 Collection.

The video was conceived by creative director Kris Van Assche and shot by photographer Willy Vanderperre.

The campaign includes a series of nine photos that embody the spirit of the fall Dior Homme collection.

For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead.

Photographed by Mario Sorrenti, the Emporio Armani Fall/Winter 2011 Campaign features models Iselin Sterio and Simon Nessman.

To bring the campaign to life, Mario Sorrenti has shot a short film starring the two models.

Drawing on Giorgio Armani’s love of cinema, this narrative references the aesthetic of film noir, and features an EA couple in a contemporary, urban, industrial setting.