Following a string of surrealist influenced fashion films by Miu Miu and Cartier’s fantastical “Cartier Odyssey,” Prada is on track to receive the trippiest video campaign of S/S 2012 accolade following the release of its latest “Real Fantasies” short.

A documentary that goes behind the counter and into the life of a man who’s been called the greatest sushi chef in the world is set to open in New York Friday.

Tucked away in an underground Tokyo subway station is an unremarkable-looking 10-seat eatery called Sukiyabashi Jiro which serves Michelin-starred sushi by 85-year-old Jiro Ono, the first chef in Japan to earn three Michelin stars.

Miu Miu has recently unveiled short film “The Woman Dress” starring Italian actress Maya Sansa.

Directed by Italian moviemaker Giada Colagrande, the short film is the third installment of the Italian fashion house’s Women’s Tales Saga.

It sees models transforming themselves into dresses and features surrealist cinema influences such as reverse-speak and dreamlike sequences.

Since its release on Facebook the Sofia Coppola-directed ad promoting Marni for H&M line has caused a huge buzz among fans.

The ad stars British actress Imogen Poots and was shot in Morocco — with Bryan Ferry’s “Avalon” as the soundtrack.

It was announced in November that the Italian fashion house would be following in the footsteps of Versace by creating a line for the high street retailer.

Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.

The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.

In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.

Cartier have collaborated with French band Air to showcase an exclusive new video from the electro group.

Fans looking to see the video for “How Far Would You Go For Love” need to go to the luxury jewelry house’s Facebook page and select ‘Like‘.

Cartier commissioned the clip as part of its True Love Has a Colour and a Name campaign, which features a series of videos celebrating romance.