To showcase how good its in-car entertainment and productivity systems are and how comfortable it is to use the back of a BENTLEY as a mobile office, the company has made a short film.
The film in question was shot entirely on iPhones and then edited via the iPad Air that comes as standard equipment for rear-seat passengers in the MULSANNE, Bentley’s flagship ‘sporty’ limousine.
Shot in moody black and white, “Intelligent Details” follows Luc Donckerwolke, Bentley’s director of design, and SangYup Lee, the company’s head of Exterior Design, and attempts to find out what it is that inspires them and what it is about Bentley that makes it special.
At first glance it’s pretty hard to believe that the film was shot on an iPhone and edited on a tablet in the back of a car but after the credits have rolled, there’s an extra minute of footage showing you how it was done.
Although the camera of choice for the film is indeed the latest iPhone, it was combined with professional lenses, steadicam mounts and tripods. Though when it came to editing, the iPad Air was simply running film editing apps.
VERA WANG, famed for her luxurious bridal gowns, has debuted her Spring 2015 Bridal collection with a new film titled “Chasing Alix.”
Directed by fast-rising fashion filmmaker and photographer Gordon Von Steiner, the one-and-a-half minute film stars A-list models Caroline Brasch Nielsen, Elisabeth Erm, Nastya Sten and Sophie Touchet.
“The opportunity to create a visual and expressive experience of the clothes, as interpreted by my fashion vision, is a whole new way for me to communicate with not only brides, but women everywhere” explained Wang.
“In this instance, bridal becomes the artistic vehicle to advance my love of fashion in general. I hope you will enjoy this new experience.”
Shot at La Selva Mansion on Long Island, the girls cavort in Wang’s slinky bridal designs to the minimalist soundtrack of Son Lux’s “Easy.”
Make-up duties were taken care of by Marla Belt and hair by Jimmy Paul. Von Steiner has previously created films for Vogue Italia, Lanvin and Chanel.
James Franco has directed a new ad for GUCCI, showing off the company’s latest sunglasses for Spring-Summer 2014.
Franco is currently the face of the Italian brand’s eyewear, produced by Safilo, and has also previously appeared in campaigns for Gucci’s men’s fragrances and the made-to-measure tailoring.
Titled “Techno Color Sunglasses,” the film stars the actor himself alongside stunning Italian model Natalia Bonifacci, and was shot at the legendary Chateau Marmont hotel in Los Angeles.
The film shows Franco and Bonifacci canoodling in a series of luxuriously shot moments including a sunny swimming pool and ends with the couple disappearing in a retro sports car.
If you’ve never had the chance to dine at a Michelin-starred restaurant, a new 60-second video takes viewers on a culinary journey across a constellation of restaurants that collectively boasts 23 stars.
It’s food porn at its best, providing rapid-fire shots of kitchens at Alain Ducasse at The Dorchester, The Fat Duck, Hibiscus, Mugaritz, and Restaurant Gordon Ramsay.
Set to the soundtrack of “Food, Glorious Food,” from the musical “Oliver!,” the video goes behind the scenes into the making of edible art worthy of a Michelin star.
Seafood stocks simmer, eggplants are blistered over an open fire, and artichoke hearts sizzle in a pan of fat in a dizzying montage of food porn.
The video was produced by Orama.tv for The Staff Canteen, a YouTube channel created for professional chefs and food lovers.
LVMH’s Nowness digital platform has unveiled a new interactive video featuring shoppable pieces from Louis Vuitton, La Perla, Kenzo, Bottega Veneta, Haider Ackermann, Rick Owens, and Maison Martin Margiela.
Directed by Tell No One (Luke White and Remi Weekes), who describe it as a “game of tag with clothes,” the short film features five dancers from the Sadler’s Wells ballet company. Choreographed by Paolo Mangiola, they dance around to a minimalist soundtrack, magically swapping their clothes in the air:
“The film doesn’t straightforwardly distinguish between male and female roles: we put one of the male dancers in a women’s look that included a Haider Ackermann dress,” explained stylist Agata Belcen.
Nowness is joining a huge recent trend for interactive videos, which have been produced by brands including Gucci and Juicy Couture and luxury retailers like Neiman Marcus.
Unlike many previous shoppable videos, this one doesn’t get interrupted by your interaction with it: clicking on the clothes as they rush across the screen saves them for later, using the Cinematique tool.
The items are then shoppable via third party e-commerce sites!
Launched on January 20, La Tentation de Nina was designed by the French fashion house in collaboration with legendary pastry maker Ladurée.
Now, Nina Ricci has released a short video that captures the magical mood of the new fragrance. The video invites viewers into a pristine white room flooded with light, where a pink apple-shaped flacon hovers over a vanity table, surrounded by a pink cloud.
The walls peel away as the apple dashes through the air and down to the streets of Paris, finally arriving at a gourmet paradise, Ladurée, where a pyramid of macarons hides a treasure: La Tentation de Nina. Someone has finally taken a bite out of the brand’s famous apple-shaped flacon.
This sweet new fragrance is the result of a close collaboration between master nose Olivier Cresp, the creator of the Nina perfume series, and Vincent Lemains, head pastry chef at Ladurée. The French pastry maker is even offering a macaron designed to complement the perfume.
This fruity floral essence opens with Italian bergamot and grapefruit notes, underscored by Bourbon vanilla, white musk and sandalwood, complemented by a macaron accord with raspberry, almond, lemon and Bulgarian rose absolute notes. The latter aromas match the flavors of the matching Ladurée macaron, which also bears the name “La Tentation de Nina.”
Louis Vuitton has presented a new tribute to its former creative director Marc Jacobs with a new series of videos featuring some of his most famous muses, including Catherine Deneuve, Sofia Coppola and Gisele Bündchen.
After unveiling images from this tribute campaign last December, Louis Vuitton has released a series of videos featuring movie stars and supermodels posing in a minimalist décor with various variations of the famous Noé bag, either in alligator leather, in smooth leather adorned with crystals, sequins, or feathers, or in the famous monogram pattern. All of the stars speak about what the bag means to them and where they would like to go with it.
For this very special campaign, Catherine Deneuve, Gisele Bündchen, Caroline de Maigret, Edie Campbell, Sofia Coppola and Fan Bingbing worked with makeup artist Pat McGrath and hair stylist Guido Palau.
The eight photo portraits, shot by Steven Meisel, can be seen in the February issues of leading women’s fashion magazines.
After several years at Louis Vuitton, Jacobs stepped down from his position as creative director last October to focus on his own brand. The designer passed the torch to Nicolas Ghesquière.
Italian fashion house Prada has released its latest film for Spring-Summer 2014, and it’s a typically quirky and colorful treat.
This season’s Prada video shows off the Steven Meisel-shot stars of the Spring-Summer 2014 campaign as slickly dressed fashion spectators.
The stylish cast of up-and-coming models act out a series of imaginary events, from sports to movies, to concerts. It starts with a game of imaginary tennis, complete with candy pink balls and homemade sound effects, before moving to a movie theater with 3D glasses and colored popcorn.
The glamorous gals then get to take in a rock ‘n’ roll gig, snapping their own pictures with bright cameras which match their colorful clothes.
Balmain has revealed some behind the scenes shots of its latest campaign, which features pop star Rihanna. Three new videos released by Balmain show the atmosphere on set as the fashion brand created its Spring-Summer 2014 campaign.
“I’m really thrilled that we have Rihanna for this campaign” explained creative director Olivier Rousteing, who decided to create the collection around her after the popstar visited the Balmain studio. “She’s powerful, she knows how to mix beauty, she’s boyish, she’s strong, she’s the new icon,” he added.
Styled by Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin, Rihanna also appears in the videos. The 25-year-old was excited about the collaboration: “Balmain has been a brand that I’ve loved for so long, and now to actually get to work with them, it’s brilliant.”
Makeup duties were carried out by Yadim, who decided to focus on the singer’s own beauty: “We kept it really natural; the clothes are so amazing that you don’t really need any gimmicks.”
The luxury brand is celebrating the Christmas holidays by presenting an enchanting short film featuring its Cherry Christmas collection.
For this holiday campaign, Sonia Rykiel chose Belgian supermodel Hanne Gaby Odiele, who has been seen on the runways at Saint Laurent, Kenzo, Sonia Rykiel and Balenciaga shows. The young woman strides through a magical world made of piñatas, which she breaks open with her giant candy cane.
Each pinãta contains pieces from the Sonia Rykiel Cherry Christmas collection, designed by creative director Geraldo da Conceicao.
The line includes cherry motif sweaters (€130 – €590), bags (€245 – €1,245), jewelry (around €170 for a gold keychain), and accessories (around €130 for a hat).
The department stores have unveiled their annual holiday films, here’s our pick:
French visual artist Joanie Lemercier, Shawn ‘JAY Z’ Carter and Barneys’ Creative Director Dennis Freedman teamed up to create an interactive holiday installation this year in New York City. The light shows, 3D mapping and futuristic sleigh ride are all captured in this short film.
“A little something for them, a big something for you.” Luxury London department store Harvey Nichols carries on with its usual tongue-in-cheek Christmas campaign, which sees selfish relatives splurge on themselves instead of their loved ones.
Bergdorf Goodman shows off this year’s ‘Holidays on Ice Windows’ in this reveal video, which features lit-up abseiling acrobats, and plenty of seasonal sparkle.
Christmas at Harrods
A man is left waiting on the platform as his lady rushes to make the train: Harrods’ black and white silent movie comes with a message: don’t leave your shopping too late, Because Christmas Won’t Wait.
There’s no message here, just lots of shiny gift ideas in this cool and colorful holiday video from Bloomingdales.
Christian Dior has released a new holiday beauty video celebrating the magic of this time of year.
Set at “Versailles, the night before Christmas,” the latest beauty film from Christian Dior sees the French luxury brand showing off its Dior Holiday Collection, a collection of warm gold, frozen pearl and pink colors alongside some of the brand’s best loved fragrances.
The magical displays of light begin when a falling star comes to life, and weaves its way through the corridors of the Château de Versailles, illuminating rooms, fountains and gardens, and even bringing the perfume bottle-shaped topiary to life.
Finally the little star settles in a giant bottle of the brand’s J’adore fragrance.
On Wednesday, December 4, the Parisian haute couture brand unveiled a video showing how the campaign for its Resort 2014 collection was made.
Created by Lanvin’s creative director Alber Elbaz, this ultra-feminine collection places an emphasis on flowing fabrics, both in chic evening attire and in more relaxed outfits.
This Resort 2014 collection includes a number of dresses in linen, jersey, crepe, or even tulle. Neutral colors dominate (black, ivory, beige), although the collection also includes a few pieces in more vibrant shades (electric blue, moss green, pink, red).
The new video reveals details from the making of the collection’s dedicated campaign.
British Airways has created an interactive “choose your own adventure” video campaign that offers European holiday ideas based on the user’s travel preferences.
Launched last week, “Yourope” is an innovative digital series that allows viewers to choose which side of their destination they want to see.
Here’s how it works: The video starts by taking the viewer through an unmarked airport to a British Airways check-in kiosk where they’re presented with four choices: Paris, Berlin, Rome or Barcelona. Viewers are invited to make their choice with the click of a mouse or touchpad.
After choosing their destination, users can then choose what kind of trip they want to take. First timers to Paris, for instance, can click the Classic option, an itinerary that includes stops at typical tourist spots and landmarks, while those who prefer to travel off the cobblestoned path can choose the Curious Paris option. Other options include Punk or Posh Berlin; Old or New Rome; and Night or Day Barcelona.
Viewers can also download the travel itineraries and check out available travel packages. The digital series was produced by the winner of a 2013 Emerging Directors Showcase in LA, Brandon LaGanke.
The fashion film for Kris Van Assche’s latest Dior Homme collection was revealed this weekend, and Dior’s newest video portrays the art-influenced garments set against a mysterious landscape.
Surrounded by a colorful yet minimalist geometrical framework, two models strike rigid poses standing on a sand dune next to a deep blue sea.
The boys wear the label’s S/S 2014 collection which features stunning black outerwear, printed contrast colors and shirting in a range of red, blues and whites, and 20th century abstract art pattern prints.
Abstract paint splashes on canvases then appear suspended from the frames, with the reference also picked up as brushstroke stains on the clothes.
The film is soundtracked by the bleeptastic electronic ear candy of Canadian DJ (and former member of The Micronauts) George Issakidis’s “Karreza.”
The haute couture and cosmetics brand has released the second teaser for its much-anticipated short film “The Return,” written and directed by Chanel’s creative director Karl Lagerfeld.
This second teaser takes us behind the scenes for an interview with actress Géraldine Chaplin, who stars in the film as Coco Chanel. She speaks of her first meeting with the great couturier.
Charlie Chaplin’s daughter, who makes a very convincing Coco Chanel, is joined on screen by Rupert Everett, Anna Mouglalis, and Arielle Dombasle.
Exploring one part of Gabrielle Coco Chanel’s life and career, this short film of around 30 minutes will premiere on December 10 at the opening of Chanel’s Métiers d’Art 2013/14 fashion show in Dallas.
“The Return” focuses primarily on Coco Chanel’s return to the fashion scene, and on the reopening of her couture house in Paris in 1954.
“Best friends make magic together: our dearest Sofia Coppola will be directing the Daisy TV ad campaign this Fall!” announced the brand via Twitter back in September.
Now Marc Jacobs has released a 20-second clip of the collaboration. Be warned: if you’re already missing the Northern Hemisphere summer, then this fresh new film for the Daisy by Marc Jacobs scent will really tug on your heartstrings.
Featuring a baby-faced fair maiden, dressed in a white baby-doll dress and wandering through a summer meadow with a handful of daisies, the 20-second-long clip carries all the hallmarks of Coppola’s dreamy, handheld camera aesthetic.
Belstaff has released a new biking video showing off its newest collections in a short film by Justin Stokes. A gang of guys head out on vintage rides, rolling at a leisurely pace through the countryside from the famed Goodwood estate in West Sussex to London’s New Bond Street.
Taking its cues from Hollywood classic “Easy Rider” and more recent retro-biker films from the likes of Parisians Blitz Motorcycles, the film also features the talents of a certain David Beckham, the face of the brand, who greets the lads as they roll into Mayfair.
David Beckham is the new face of luxury brand Belstaff. Celebrated photographer Peter Lindbergh shot the star on location in Buckinghamshire, England for the Belstaff Spring-Summer 2014 campaign.
Inspired by the idea of “a band of brothers traveling across the English countryside” according to the brand, the image sees David relaxing with Romanian runway beauty Andreea Diaconu, alongside male models Tom Firth, Christian Gajdus and Will Bowden.
Dressed in Belstaff, the soccer star and his compadres lounge on the ground next to a selection of vintage motorcycles, the scene accessorized with a metal travel mug.
Beckham is notoriously fond of two-wheeled transportation (he first started biking during his years in Los Angeles with the MLS LA Galaxy Team), which chimes with the Belstaff brand’s own motobiking foundations. The Belstaff site currently has footage of the footballing icon riding his bike around a muddy English field — we can’t wait to see more visuals.
Cartier has presented its traditional “Winter Tale,” starring a butler and Cartier’s signature panther.
Complete with snow and Christmas lights, the video captures all the magic of the holidays. To direct this video, Cartier called upon Bibo Bergeron, the director behind “Shark Tale” and “A Monster in Paris.”
The two protagonists – a baby panther and a butler – make their way through the snow-covered streets of 1920s Paris towards an apartment, where they delicately place Cartier jewels and watches at the foot of the Christmas tree. This is the fourth installment in the luxury brand’s “Winter Tale” series.
The French luxury brand’s “Nuit Infinie” Holiday 2013 makeup collection confirms that the season’s metallic trends are here to stay through the holiday season.
Holiday parties are a perfect excuse to add extra sparkle and glimmer to hairstyles, outfits and makeup, and Chanel knows this well. And since metallic shades are already one of this season’s top trends, the Nuit Infinie holiday collection turns up the brilliance factor an extra notch while maintaining the refined style Chanel is known for.
For a radiant yet natural complexion, Chanel’s Poudre Universelle Libre mattifies the skin and masks imperfections. A touch of Joues Contraste blush adds a healthy glow.
When it comes to eye shadows, the new Chanel collection offers two options: the Ombres Matelassées palette, with five shades ranging from beige to dark purple, or the individual Illusion d’Ombre luminous eyeshadows in shimmery bronze and purple shades.
Finally, for an extra touch of shimmer around the eyes, Chanel has introduced reflective bronze shades of both the Ligne Graphique liquid eyeliner and the Mascara Gel Irisé top coat for lashes.
The “Nuit Infinie” collection is available on the Chanel website and at makeup counters worldwide from this month. Prices range from $36/€29.50 (Illusion d’Ombre individual eyeshadow) to $80/€55 (Ombres Matelassées eyeshadow palette).