The revised style of the video attempts to offer its customers a humorous take on its in-flight safety measures, with safety instructions narrated by an Air France hostess and played out by five female ‘passengers’, dressed in Air France colors.
Despite its light side, Air France confirmed the video meets regulatory requirements and has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority.
The video now also features a section aimed at increasing awareness of the fire risk involved in transporting lithium batteries.
The video will be progressively integrated onto all long-haul and some medium-haul flights from next month.
After iconic French luxury labels Chanel and Yves Saint Laurent, it’s the house of Dior’s turn to hit the big screen.
This month, cinema go-ers in the UK, Australia and Japan will be able to discover the new “Dior and I” feature-length film.
The title of the documentary is a nod to Christian Dior’s 1956 memoir “Christian Dior and I”. Melding the everyday, pressure-filled components of fashion with mysterious echoes from the influential French luxury brand’s past, Dior’s first brand-backed movie release is a tribute to the seamstresses who helped Raf Simons create his first Haute couture collection in just eight weeks, as opposed to the usual five or six months.
The dramatic crux of the documentary directed by Frédéric Tcheng hangs on Simons’ ability to pull off the colossal feat of producing a haute couture collection within a unimaginably tight time frame.
Naturally, Belgian designer Raf Simons plays the starring role in this film that revisits a critical period in the history of the Christian Dior label.
Simons’ leading ladies in “Dior and I” are Florence Chehet, the dynamic and upbeat head seamstress for the atelier ‘flou,’ and Monique Bailly, the anxious and quick-witted head seamstress for Dior’s atelier ‘tailleur.’
“For me, they are the two most important people in the house,” says Pieter Mulier, Simons’ right hand at Dior and longtime collaborator. “Because they have everything in their hands.”
The fashion world was up in arms. The self-taught designer whose previous credits included a namesake menswear line and who had been perceived by many as a “minimalist,” had always kept a low public profile and, most importantly, had never before worked in haute couture.
“Dior and I” is coming to cinemas in Japan on March 14, Australia on March 26, the UK on March 27, while North American audiences will have a chance to see it starting April 10.
Recently announced as the Italian label’s latest brand ambassador, Sarah Gadon is the star of a new teaser for GIORGIO ARMANI BEAUTY.
In the new Giorgio Armani Beauty teaser of just under a minute, the lovely blonde goes from natural to glamorous with just a few brushstrokes. Whether wearing a smoky eye or shimmery nude lids, her lips painted glossy red or dark pink, the model looks gorgeous from every angle.
One shot even shows her entirely transformed, wearing a look that calls to mind Olivia Newton-John’s from the end of “Grease,” only updated and more sophisticated.
Five years after the first campaign, Gaspard Ulliel is still the face of Chanel Bleu in a campaign film directed by James Gray.
In a follow-up to the advertising film helmed by Martin Scorsese in 2010 (watch the video below), Gray directed French actor Gaspard Ulliel, who is now more mature and looks more elegant than ever.
The new video, like the stills from the corresponding outdoor and magazine campaigns, features the mysterious and charismatic Gaspard Ulliel.
The French actor portrays a movie star who, shifting between fantasy and reality, flees a world in which he is hounded by his fans. In his search for some form of serenity, he ultimately comes face to face with himself.
“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” Gray explains. “In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.”
“There may be a parallel between Mademoiselle Chanel’s somewhat rebellious personality and the ‘Bleu’ character. This extreme freedom, this strength and this determination,” Gaspard Ulliel said.
Filmed at night in Los Angeles, the campaign is soundtracked by Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower.”
French jeweler CARTIER has enlisted British film director Sean Ellis to produce its new promotional video “The Proposal.” Set in Paris, the mini film revolves around a game of hide-and-seek and misunderstandings.
As with L’Odyssée de Cartier in 2012, once again the real stars of the show are the pieces from Cartier’s latest luxury jewelry collection.
With “The Proposal,” Ellis and French screenwriter Olivier Lecot present three tales of Parisian romance in which the iconic red Cartier jewelry box unexpectedly pops up — at the Musée Rodin, in the lift of a philharmonic concert hall, and at a Paris airport to enliven an existing marriage.
The first love story starring Christa Theret, shows a youthful and affectionate treasure hunt in the gardens of the Musée Rodin, drawing to a close at the foot of the famous Thinker sculpture.
The second tale unfolds with a rushed series of missed opportunities in front of the lift in a large Parisian concert hall, where the doors consistently close on the lovers, played by Oisin Stack and Ana Girardot.
And finally, the third scenario recounts a completely unexpected declaration that unfolds in a dramatic turn of events at the airport, following a series of new developments between a husband and wife. A passport is stolen and returned and finally a surprise “remarriage” proposal is elicited.
This last opus is performed by Nicolas Bridet (“You Will Be My Son” by Gilles Legrand) and Anne Charrier (Guy Mazarguil’s “L’Art de séduire”).
A video posted by a disgruntled BRITISH AIRWAYS flyer has gone viral for capturing the “disgusting” conditions of his pricey first class seat.
In four days, a short 30-second clip posted by British TV presenter Owen Thomas has garnered more than 871,600 hits on YouTube, showing viewers “…what first class in BA is really like.”
“It is absolutely filthy,” says a livid Thomas in the clip. “…You see the stains down here. It’s when you open your seat that the real horror begins. This is first class. This is British Airways first class. It’s disgusting.”
According to his brief YouTube description, the offending flying conditions were suffered during a flight from London to St. Lucia on January 17.
Thomas is all the more livid given that he and his travel companion saved and scrimped in order to fly first class, he said.
It was reported that Thomas’ first class flight with British Airways cost around £9,000, but he told The Independent via email, “The flights were certainly not £9,000. We bought them as part of a holiday package and used points to upgrade to first from Club on one ticket and paid for the other – certainly several thousand pounds.”
BA said: “We have contacted our customer to apologise. We are very sorry that on this occasion we have fallen short of our usual high standards.
“We pride ourselves on delivering a relaxing and pleasant experience in First, and are taking immediate action to address this issue.”
Most of the car’s components were designed with competitive racing in mind. The steering wheel, for example, is based on the one in the MP4-23, which Lewis Hamilton piloted to an F1 World Drivers’ victory in 2008.
Thanks to multiple customizable commands, the driver can keep both hands on the wheel while adjusting the car’s settings. The seats and safety harnesses are designed by DTM, the German touring-car series.
The McLaren P1 GTR is slated to enter production in mid-2015 and will sell for around £2 million (around $3 million). At this price, each customer will have the opportunity to customize the car and to take part in exclusive events, including six dedicated races on F1-approved tracks.
The choice of the GTR initials is significant: these three letters entered automotive racing history in 1995, when McLaren entered the Le Mans 24 Hours race for the very first time and won with the F1 GTR.
Givenchy has uploaded the director’s cut of its Spring-Summer 2015 campaign film, a video overflowing with sensuality and sexual tension.
The campaign film was produced under the creative direction of Riccardo Tisci and shot by Mert Alas & Marcus Piggott.
Like the visuals revealed last December, the video was shot in a forest that calls to mind the Bois de Boulogne in Paris, a park that becomes a hotspot of illicit sexual encounters after sundown.
While the stills showcased the pieces from the collection in broad daylight, the new video was shot after dark, when things are starting to heat up.
Beams of light catch the models in sensual embraces, revealing flashes of leather boots, corset-style tops and naked torsos.
This latest Givenchy campaign features the models Mica Arganaraz, Imaan Hammam and Alessio Pozzi. Notably, the most famousface of the latest collection, Julia Roberts, does not appear in the sultry campaign video.
Titled “Booom!”, the ice bar features a central block of crystal designed to look like it has created splashes of snow on the walls. Designed by Italian sculptor Maurizio Perron, Bulgarian architect Viktor Tsarsk and Dutch designer Wouter Biegelaar, the bar forms the centerpiece of the hotel.
This year’s ICE HOTEL displays hand-carved rooms by 42 artists, in addition to an ice church, the bar and a majestic Aurora hall theater.
The 5,500-square-meter hotel is constructed every year from 1,000 tonnes of Torne River ice and remains open until mid-April, when it melts into its surroundings. For more information see www.icehotel.com.
Italian luxury brand SALVATORE FERRAGAMO has created a digital adventure starring Douglas Booth, A$AP Rocky, Ryan McGinley, Henrik Lundqvist, Alexander Gilkes, Louis-Marie de Castelbajac and Tyrone Wood.
The project, starring a curated selection of some of the hottest male talent out there, is the fruit of a collaboration between the brand’s creative director Massimiliano Giornetti and filmmaker Francesco Carrozzini.
British actor Douglas Booth appears alongside American rapper A$AP Rocky, photographer Ryan McGinley, Alexander Gilkes (the co-founder of auction site Paddle8), Swedish ice hockey star Henrik Lundqvist, Frenchman Louis-Marie de Castelbajac, and Tyrone Wood.
In the full film, available online, the different gentlemen appear in a selection of Salvatore Ferragamo menswear pieces and footwear while they talk about their careers and their relationship with fashion.
The individual guys then pick up the thread in their own dedicated videos buried within the site alongside shopping selections and plenty of impressive still photography.
A new video has surfaced that provides a rare glimpse into North Korea, with the aim of showing a day in the ‘regular life’ of locals.
In a series of time-lapse photos, acceleration, slow motion, HD and digital animation, the three-minute video produced by JT Singh and Rob Whitworth takes viewers to Pyongyang, home to blocks of high rises, large boulevards and a modern underground metro system.
But the vignettes also show a city stuck in a kind of time warp, circa 1960s or 70s. And despite the wide boulevards and avenues, the video also reveals a conspicuous lack of cars and immaculately clean streets.
Predictably, the pair of producers say they were followed closely by guides from the country’s National Tourism Administration and forbidden to shoot any footage of construction sites, undeveloped locations or military personnel.
In recent years, the Democratic People’s Republic of Korea has been making attempts to boost tourism, opening up its annual marathon to foreign amateur competitors and completing a world class ski resort.