Donatella Versace presents the ultimate luxury in gorgeous package: small leather suitcase coloured white with golden details. Gianni Versace Couture is the first fragrance which is ideal for the high class. It was created in cooperation with Euroitalia Company from Milan and its aim is to return the brand Versace on the top of luxury sector, beauty department in Italy.

“Versace has reestablished itself as a modern luxury brand,” Donatella said. “The Gianni Versace Couture fragrance project will reestablish Versace at the top of the beauty luxury sector.”

The 3.4-oz. bottle of scent is sheathed in the same leather as the train case. Both the sheath and the box bear metal plates engraved with “Gianni Versace Couture.” The amazing workmanship and made-to-order quality has been designed to evoke the era of lost glamour. The bottle is also supported inside the case by a liner that can be removed so that the leather box can function like a regular carrying case.

The new fragrance has notes of bergamot and tangerine with a floral kick from jasmine, heliotrope and almond blossom and a base that includes tonka bean, patchouli heart and sandalwood.

Distribution of Gianni Versace Couture will be exclusive, with a very exotic price of 2100 dollars per bottle. Placement on the European market is expected in November 2008. It will arrive in the USA in December and will be available in Versace boutiques worldwide.

Donatella Versace designs more than just clothing nowadays.

You can bring the luxury of Versace into your home in a new and exciting way with their Versace Home line of black and white furniture.

Simple, modern lines make this furniture line sleek, elegant and one of Donatella’s best creations.

No word on pricing yet. On request the Interior Design Service at Versace Home can also plan and oversee “tailor made” interior designer projects for private homes.

- Versace Fall 2008 ad campaign shot by famed photographer Mario Testino –

The two models are Russian knockout Natalia Vodianova and Brazilian stunner Isabeli Fontana star in the ads which feature Versace’s eye-popping new line of handbags, clothing and accessories.

Two Italian companies known for their inspirational design have collaborated to create the Versace and Lamborghini Roadster LP640 which is going into production for fall.

The limited edition luxury car, designed by Donatella Versace, will be produced to order and displays the signature Versace Greek Key motif on the front bumper and the lower part of the doors. The cradle seats are clad in black and white leather, while opulent full grain soft nappa leather – hand-embroidered with the Versace Greek fret motif – upholsters the instrument panel, the doors and the central console.

To create the new super roadster, the Maison Versace’s designers joined forces with designers from the Lamborghini Design Centre (Centro Stile)and specialists working on the “ad personam” project. This Lamborghini program allows individual clients to create personalised sports cars, choosing the equipment specification, the colour of the exterior body and of the interior fittings.

Versace has also designed an accompanying line of black calfskin accessories including a trolley bag, suit carrier, sports bag, as well as a briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat andeven a pair of jean,s all bearing an engraved metal Lamborghini Versace tag.

This prestigious accessory collection will be exclusively available at Versace Boutiques and selected Lamborghini showrooms beginning in November 2008.

Gianni Versace’s CEO Giancarlo Di Risio emphasised: “This new supercar and the exclusive Collection LP640 represent a natural evolution of excellence for both Versace and Lamborghini through the creation of these unique, one-of-a-kind projects.”

Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A., said: “Our collaboration with Versace turned out to be an excellent experience and is an example of how we are pursuing our strategy of developing luxury products outside of luxury sports cars. We are proud to be in this prestigious, Made in Italy partnership with Versace, which adds to our other recent successes.”

The price of the special-order Murciélago LP 640 Roadster Versace has yet to be named, but it is expected to be above the base price of $358,000. (Source : Press release)

The Palazzo Versace Hotel in Dubai will ultimately be one of 16 luxury branded resorts located around the world, which will take Gianni Versace inspired ostentation to a new level.

The completed hotel will incorporate 169 private flats all decorated and furnished in the Versace style.

Some of the more interesting features will include Hand cut mosaic floors, Communal areas will have immense seawater aquariums with exotic Red Sea fish and also under beach cooling system to ensure you don’t burn your feet.

This market seems to be defying the global doom with 100 units already sold. Kate Hudson is reported to be one of the purchasers having bought a 2,210 sq ft flat for £2.23 million ($4.46 million).

Palazzo Versace already have a resort on Australia’s Gold Coast with other’s planned for Goa, Abu Dhabi, India, China, Russia, Paris, London, New York and Rome.

Versace is branding Luxury. At a recent Watch Fair in Baselworld, the Donatella unveiled the Versace “not like a watch” watch.

Available on order only, it’s a gold timepiece with a dial covered in more than 122 white diamonds. Given that three of this overprecious Destiny watch have already been sold, seems like The Versace lady makes sense:

“Women don’t really need a watch to tell time today — they have their cell phones and BlackBerrys. This is a jewelry watch.”

So? What else is there unnecessary in your daily routine? So we’d know what Versace’s up to next! (after helicopters and watches not meant to be worn as watches)

(not to mention I look at this ultra expensive watch and I don’t see the beauty of it at all! Looks like a fish in a can!)