Versace Spring / Summer 2012 Campaign

Gisele Bundchen versace 2012

First look of Versace’s Spring Summer 2012 ad campaign starring Gisele Bundchen and Ryan Barrett climbing into an abandoned pool.

Photographers Mert Alas and Marcus Piggott shot the images in the Californian desert surrounded by dry grass and cacti, under a striking blue light.
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Versace for H&M Cruise collection highlights

versace for h&m cruise collection

The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories.

While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie.

The Cruise collection comprises 24 womenswear items and 14 for men, with creations for the latter including fresh denim and minimalistic T-shirts.
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Versace Yellow Diamond Fragrance Campaign

Versace Yellow Diamond Fragrance ad

Photographed by Mario Testino, Abbey Lee Kershaw stars as the face of Versace’s “Yellow Diamond” fragrance campaign.
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Versace’s first kids store opens

Versace First Kids Store

Italian fashion house Versace recently opened its first boutique in Milan dedicated to kids’ line Young Versace, geared toward boys and girls from 0 to 12 years old.

Young Versace is located on the ground floor of the company’s headquarters on Via Borgospesso and is quite small at 538 square feet.

The store will offer the line’s inaugural Spring 2012 collection, which includes zipper-detailed tops, studded hoodies and skirts with the brand’s key motif.
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Versace for H&M London shoppers to meet Donatella

Donatella Versace H&M collection

Donatella Versace will be in London to officially launch the Versace for H&M collection when it goes on sale on Thursday, November 17.

The Versace creative director will welcome shoppers to the British capital’s flagship store on Regent Street at around 9am tomorrow morning.

The 43-piece collection finally reaches some 300 stores across the globe and online tomorrow, before reaching North America on November 19.
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Versace for H&M shoppers must abide strict rules

Versace for HM logo

H&M announced Monday rules for shoppers looking to purchase items from the Versace for H&M line when it goes on sale later this week.

The hotly anticipated collection will soon hit around 300 stores worldwide and online, although to ensure the launch goes as smoothly as possible consumers will have to follow some strict regulations.

The Telegraph reports that British shoppers must queue in advance to receive a wristband with an allocated shopping time on it.
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