Karlie Kloss, Caroline Trentini and Lexi Boling star in Versace’s fall 2015 women’s ad campaign.
The three models were shot by Mert Alas and Marcus Piggot in front of a scaffolding, referencing the backdrop of the Italian label’s F/W 2015 show.
“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” Donatella Versace told WWD.
Versace also debuted its menswear campaign for the fall season, which feature models River Viiperi, Oliver Stummvoll and Alessio Pozzi.
The brand’s spring 2015 ad campaign, which launched in December, starred iconic pop star Madonna. The black-and-white photos were also shot by Alas and Piggott.
Karlie Kloss has been tapped to front the designs of Donatella Versace in a fall ad campaign that will feature two sets of trifecta models.
For her women’s wear collection, Kloss along with Caroline Trentini and Lexi Boling will be seen posing on scaffolding, as seen on their fall runway show. The 3 models succeed Versace’s previous muse, Madonna.
The men’s wear campaign will feature models River Viiperi, Oliver Stummvoll and Alessio Pozzi posing against the backdrop of a ladder and concrete wall.
“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” she said.
Donatella Versace has named Anthony Vaccarello creative director of Versace’s sister line, Versus.
The decision follows the capsule collection unveiled in September last year during New York Fashion Week, with the maison praising his “immediate and harmonious fit with the brand.”
“I’ve followed Anthony’s work from his very first collection, as soon as I met him I realized immediately he was the one, he gets it, his talent screams Versus Versace” explained Donatella.
“I love his fresh energy and innovation and I love being surrounded by a talent which brings newness to Versace.”
Vaccarello, who also designs his own namesake women’s line, will be the creative lead for the men’s and women’s Versus Versace collections, and will make his debut with the Autumn/Winter 2015 line.
Founded in 1989 as the youth-oriented second line, in 2013 Versus shifted to an off-schedule, digital-first approach with capsule collections by MIA, Jonathan Anderson, and latterly Anthony Vaccarello, with the pieces available to buy immediately after they were revealed.
Italian design house VERSACE called upon Mert Alas & Marcus Piggott to capture the essence of its latest menswear collection.
Shot in New York, this ultra-masculine advertising campaign highlights some of the most representative pieces from the Versace Spring-Summer 2015 menswear line.
Pink suits, fishnet fabrics and muscles galore set a flashy tone, along with Versace’s signature Greek key and Medusa head motifs.
The campaign features two Slovaks – newcomer Miroslav Cech and former hockey player Filip Hrivnak – and one Italian: Alessio Pozzi.
While these young men are still relative unknowns, the Italian design house more than made up for this by recruiting a mega-celebrity for the corresponding women’s wear campaign, which stars Madonna.
Italian brand VERSACE has confirmed that MADONNA is the face of its Spring/Summer 2015 campaign, shot in New York City by Mert & Marcus.
The campaign was shot by photographers Mert Alas & Marcus Piggott, who focused on her image as a pop-culture visionary, singer, businesswoman, and filmmaker in the black and white images.
“It’s always exciting to be dressed head to toe in Versace,” explained Madonna, who wore pieces from the latest Spring/Summer 2015 collection.
“Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015,” added Donatella.
This is Madonna’s fourth campaign for VERSACE, and her third decade working with the brand (the star first posed for them back in 1995).
The 56-year-old American singer has also starred in ad campaigns for Louis Vuitton and Dolce & Gabbana over the past few years.
MADONNA WASHES THE FLOOR FOR DOLCE & GABBANA
MAKING OF LOUIS VUITTON FEATURING MADONNA
With the world’s fashion press in the Italian city for the Spring/Summer 2015 shows, VERSACE has chosen this week to open a new boutique in the recently restored Galleria Vittorio Emanuele II.
The restoration of the famous Galleria, which survived the city’s bombing during the Second World War, was supervised by the city’s Sovrintendenza alle Belle Arti (Department for the Fine Arts), with delicate work undertaken to preserve and protect the friezes and other decorations.
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The Versace boutique was designed by Donatella Versace and architect Jamie Fobert, with the space designed to balance the distinctive Versace aesthetic with the delicate late 19th century features of the Galleria.
“It has been an honour to preserve and promote the importance of Italian culture giving back to Milan one of its treasures,” says Donatella Versace, “the importance of Milan to Versace is fundamental: it was in this city that the Maison was born in 1978. It means the opening of our boutique in the Galleria Vittorio Emanuele II is hugely important to us.”
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In celebration of the opening, Donatella Versace and her team have designed a new accessories collection in honor of the store.
The Versace Ornamental Collection features a heat-impressed print motif which riffs on the friezes and columns in the Galleria.
The Italian luxury brand has opened its second Hong Kong store — its first flagship in the city. Located in Harbour City, Kowloon, VERSACE‘s new 732-square-meter store is the brand’s largest flagship in Asia.
The design concept, which was conceived by Donatella Versace and British architect Jamie Fobert, blends Classical Italian features with modern touches and features Byzantine-style mosaic floors, perspex walls and shelving, and brass decorative stars.
The store stocks the men’s and women’s ready-to-wear and accessories lines as well as the Versace Home collection and also houses a watch and jewelry corner and a VIP room.
“For me the boutique suggests an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and obviously between Versace and our clients,” observed Donatella.
To celebrate those clients, and the launch of the store, Versace has designed two new limited edition versions of the ‘Signature’ bag in a choice of white or black leather, with only 60 pieces available.
On sale exclusively in the new flagship, the metal mesh version comes in calfskin, while the quilted version is in nappa leather, and all the bags come with a gold and leather ‘Versace for Hong Kong_Limited Edition’ tag.
Beyoncé kicked off her new tour, On The Run, with husband Jay Z in Miami, Florida Thursday night. The singer chose costumes by the Italian label Atelier Versace for the occasion.
The love affair between Beyoncé and Atelier Versace is still going strong. The singer, who already called upon the couture brand for her last tour, chose the label once more for some sizzling show outfits.
When she appeared on stage, Beyoncé was wearing a sequined long-sleeved black leotard with a very low neckline.
She then changed and came back wearing another leotard, this time a multicolored one, featuring a huge Versace logo. The singer also sported a black beanie adorning a reminder of the brand’s logo.
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It is not the first time Beyoncé has called on a big couture name to design her stage outfits. The “Drunk In Love” singer has already been dressed by Tom Ford, Riccardo Tisci, Julien McDonald and Peter Dundas.
The two Italian brands have collaborated on an eye-catching new collectable sneaker that will hit stores this month.
Sneaker company Superga, first founded in 1911, teamed up with Versace for a new edition of the classic Superga 2750 model, using a VERSUS VERSACE print from the label’s Fall/Winter 2014 collection.
The shoe features clashing bright colors and cut-up brand motifs including the Greek key, baroque details and the Versus Versace logo.
With a cotton upper and natural rubber sole construction, the shoes also come in a custom, collectable box.
The Superga x Versus 2750 will be available this month in selected Versus and Superga stores as well as online via both brands.
VERSACE has depicted “a world of femininity and strength” in its latest campaign images, which were shot by Mert Alas & Marcus Piggott under the creative direction of Donatella Versace.
The “Power and Freedom”-themed campaign stars German model Anna Ewers and British veteran Stella Tennant who appear in the womenswear pieces styled by Joe McKenna. Meanwhile male models Filip Hrivnak and Daniel van der Deen were styled by David Bradshaw in pieces from the biker and the Wild West-themed Autumn-Winter 2014 menswear collection.
“In the new campaigns, I wanted to express the power and freedom of Versace today,” explained Donatella. “The women’s images are about strength and sensuality, with women in total control. The men’s campaign stands for a man’s right to be whoever he wants to be.”
Giovanni Bianco art-directed the campaign, with hair by Garren Defazio and makeup by Lucia Pieroni.
After posing in the Italian brand’s apparel and accessories, Lady Gaga is looking glamorous in Versace shades. The design house has revealed the first images of its latest eyewear campaign featuring its star spokesmodel.
The decor is the same as in Versace’s latest handbag and ready-to-wear campaigns. Posing on a couch, Lady Gaga looks both glamorous and sexy.
Shot by the fashion photography duo Mert Alas and Marcus Piggott, the singer wears an especially racy black dress with a plunging neckline, a bare midriff and a skirt with a high split.
Of course, Lady Gaga is also wearing a pair of sunglasses from the Italian brand’s Spring-Summer 2014 collection.
Featuring a matte black frame accented with gold, the new shades are as eccentric as the curvaceous blonde seen wearing them.
Beyonce kicked off the United Kingdom leg of her Mrs. Carter Show World Tour last weekend, and she unveiled new custom Atelier Versace costumes.
In Glasgow, she performed in a white and silver halter-top mini-dress which was decorated with sculpted metal beads, white sequins and leather straps.
Closing the show, she wore a racerback top and mini skirt in matching black leather. This was topped off with a transparent overlay, embellished with a grid of Swarovski crystals.
Previous collaboration between couture houses and pop stars have been Jean Paul Gaultier and Madonna, Armani and Lady Gaga, Givenchy and Rihanna and Roberto Cavalli and Miley Cyrus.
Versace has revealed a fun and pretty new limited edition jewelry collection in tones of pink, red and gold just in time for Valentine’s Day.
The “Greca Red Rubies” line was inspired by one of Versace’s famed motifs, the iconic Greek key symbol, which has been given a contemporary twist.
The four-piece collection includes a pendant, earrings, a bracelet and a ring all featuring curved forms, with a yellow gold setting and bright red rubies.
The Greca Red Rubies collection is priced from €2,200 up to €6,000.
The Italian brand is launching a new female fragrance which updates 2006 juice Versace Bright Crystal. The scent was concocted by Alberto Morillas, the nose behind the original Versace Bright Crystal.
Bright Crystal Absolu comes in a bright fuchsia glass bottle with an elegant jewel-like cap, and a box with a classic Versace patterned design. The scent opens with bright yuzu and pomegranate notes, with a floral and raspberry heart, and a musky drydown with deep acajou wood.
The fragrance is hitting the shelves now in Italy, and will roll out in Europe and North American in time for Valentine’s Day. It should then start to appear in the rest of the world throughout the remainder of 2014. The eau de parfum will be available in two sizes, 50 ml (€75.50) and 90 ml (€98.50).
The advertising campaign was shot by Peruvian fashion legend Mario Testino and features South African model and Victoria’s Secret Angel, Candice Swanepoel.
Versace has chosen the Canadian actor as the face of its Spring-Summer 2014 menswear collection.
Posing in underwear, suits and leather pants, Nolan Funk is as charming as ever in the first images from the new campaign. Shot by fashion photography duo Mert Alas & Marcus Piggott, the black and white images highlight the young star’s athletic build against a dark backdrop.
Nolan Funk wears some of the star pieces from Versace’s Spring-Summer 2014 menswear collection including an elegant suit and a more rebellious ensemble in black leather. Prints and geometric patterns, including Versace’s signature Greek Key pattern, are featured prominently in the new line.
Outside of the fashion world, Nolan Funk is known mainly for his role on the hit musical series “Glee.”
Grammy Award-winning singer Lady Gaga has been unveiled as the face of the spring 2014 Versace campaign, photographed by Mert Alas and Marcus Piggot.
The 27-year-old appears in the images draped across a couch, with long “Versace platinum blonde” hair (while the brand can’t claim ownership over the hair color, Gaga’s ‘do’ is certainly rather reminiscent of Donatella Versace‘s super-straight super-blonde tresses).
In the main campaign shot the singer wears a lilac-colored bandage dress with the brand’s famous Medusa head emblem appearing on chunky silver accessories: “the campaign shows how Lady Gaga completely captures the Versace essence: creative, experimental, fearless,” trumpeted the Italian label.
“I am honoured that my friend Lady Gaga is the face of our new Versace campaign,” Donatella said. “I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”
Gaga is a big fan of the brand and was spotted this week in a Versace total look (pictured below), including a vintage metal mesh cocktail dress, a pair of lilac platform sandals from the Spring 2014 runway collection and a matching purple python ‘Signature’ handbag.
The track “Donatella,” from her album “ARTPOP” was written to celebrate the 58-year-old designer.
A new agreement signed between the fashion house and the Spanish football giants will see Versace outfitting all of Real Madrid’s players, coach, management and technical staff.
The outfit includes a two-button wool suit jacket with matching trousers, a white stretch poplin shirt, lace up derby shoes and a matching black belt, and a silk tie sporting the Real Madrid and Versace logos. For the club’s colder winter trips there is also a two-button single-breasted overcoat.
The agreement also includes the Real Madrid Castilla and Real Madrid Basketball, alongside the football squad, who wore the designs for their trip yesterday to play Juventus in Turin, Italy.
Versace has teamed up with upmarket Los Angeles-based design duo Simon and Nikolai Haas for a new capsule collection.
The Haas Brothers’ new fashion and design pieces are available now at Versace stores in New York City, Paris, Shanghai, and Beijing as well as online. The designs riff on the classic Versace house codes including honeycomb patterns and Medusa heads.
“I am thrilled to be working with the Haas Brothers on this special curator project,” said Donatella Versace “I love how they take the codes of Versace and bring them somewhere new, pushing Versace forward into a whole other world.”
The pieces include bondage-style gold ankle boots and a honeycomb pattern clutch in gold and leather with a Medusa clasp. The same pattern also appears on a leather cuff, a hand mirror, and an iPhone 5 case, while unisex t-shirts mix up the classic references in clashing colorful prints.
Mathangi “Maya” Arulpragasam, the Sri Lankan-British Grammy award-winning singer, rapper and artist known as M.I.A., has been tapped by the Italian label to design a capsule collection for Versus Versace.
The 38-year-old, who attended the famed Saint Martins School of Art and Design was inspired by the bootleg Versace prints she found in street markets as a kid growing up in East London.
The 19 piece collection features a mix of men’s and women’s styles including t-shirts, dresses, silk shirts, print jeans and outerwear. The designs feature kaleidoscopic remixes of the classic Versace brand imagery and prints:
“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” said Versace boss Donatella Versace. “The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to see people wearing the collection.”
This is the second Versus collection after the Italian label decided to create a revolving door of creative talent, and focus on a digital-first approach. The debut collaboration saw British designer J W Anderson create a unisex runway collection, which was unveiled in May this year in New York City.
M.I.A. x Versus Versace will go on sale on October 16 online and in select Versace stores.
Set to debut at 10pm ET this Saturday, “House of Versace” already looks to become a camp cult classic with its mix of dramatic dialogue and over-the-top costumes.
Gina Gershon stars as Donatella Versace, alongside Raquel Welch, in a story exploring the struggles of the Italian fashion house in the years surrounding Gianni Versace‘s 1997 murder.
Still, the TV movie, which is based on Deborah Ball’s 2010 book “House of Versace: The Untold Story of Genius, Murder and Survival,” hasn’t received a particularly warm welcome from the designer:
“Versace has neither authorized nor had any involvement whatsoever in the forthcoming TV movie about Mrs. Versace,” the brand told WWD. “Since Versace did not authorize the book on which it is based, the movie should only be seen as a work of fiction,” the company added.
The US channel is following up the premiere of the film with a screening of “Versace: Beyond the Headlines,” an hour-long documentary exploring the origins of Gianni Versace and the birth of one of the biggest fashion brands in the world.