Chanel Fall-Winter 2009/10 Ad Campaign stars Heidi Mount and Freja Beha Erichsen. Images by Karl Lagerfeld.

As soon as Karl Lagerfeld saw the house in Vermont he knew he had found the setting for the next Chanel ad campaign.

It is a typical New England wooden house, set on the banks of Lake Champlain, with a severe and puritan look that makes it seem like the house has been frozen in the mid 19th century.

As the designer put it: “I love this house, it is so Emily Dickinson,” referring to the tormented romanticism of the American poet from Massachusetts whose work went unrecognized during her lifetime.