Soccer star Cristiano Ronaldo strips down and flaunts those famous abs of his for the S/S 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.

The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.

Cristiano Ronaldo has been featured in new ads of the Spring/Summer 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.

In the new pictures that have been released by the famous clothing line, the 24-year-old athlete is seen taking off his clothes and baring his abs.

The new Roberto Cavalli Underwear ad campaign will star Elisabetta Canalis, the 31-year-old girlfriend of George Clooney.

Shot in a nineteenth-century private house filled with gilded mirrors, baroque upholstery, the resulting campaign is pure Cavalli; sexy, decadent and feminine.

Draped on a Louis XVI style velvet sofa, Elisabetta gives the camera a sultry stare sporting mussed-up hair, smudgy black eyes and a set of leopard print Roberto Cavalli lingerie.

As reported last October, Emporio Armani’s Underwear and Armani Jeans spring/summer 2010 ad campaigns featuring Megan Fox is finally out.

The new series of ads, shot by Mert Alas and Marcus Piggott will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan.

The Underwear ad campaign was shot in a Los Angeles studio by Mert Alas and Marcus Piggott, and for Armani Jeans, she appears in skinny denim, including a white version topped with a white shirt.

Porzia T by Paola Tessariol, a young and talented fashion designer, is an Italian company which reinvented the world of underwear combining the finest materials with a timeless luxury design.

The designer dedicates her creations to Porzia, the famous character of William Shakespeare’s The Merchant of Venice, as she embodies the contemporary women’s universe with her beauty, nobility, passion and pride. With Porzia T luxury becomes a daily pleasure.

The exclusive quality of selected fabrics and materials is enhanced by an exceptional handmade production, the couture sartorial skills applied to lingerie, the excellence of a sophisticated design: not just fashion, but unique pieces of art, elegant and refined symbols of the purest Italian style.