Billionaire Couture, the Italian men’s “extreme luxury” brand founded by Formula One mogul Flavio Briatore and designer Angelo Galasso, has come out with the world’s most expensive umbrella.

Priced at $50,000, it’s the world’s most expensive umbrella and is made from black top-quality, water resistant crocodile skin. This luxe umbrella is available by special order from Billionaire Couture’s new London flagship in Sloane Street, SW1.

Briatore established Billionaire Couture as “the first international haute couture line exclusively for men.” Every item is handmade in Italy in strictly limited quantities, and is the result of “obsessive research into fabrics, materials and details.”

The Gondola “Amore” Double Lounger combines two loungers facing each other and it also holds a 9 foot umbrella to protect you from the sun.

The loungers come with easy back adjusters for lying flat or sitting up.

The loungers are fitted with Sunbrella fabric seat and the cushions have “green eco log” inner fiber for fast drying and easier cleaning.

The Amore” Double Lounger W/ 9′ Umbrella sells for approx. $1,600. Via Bornrich