Kenzo - whose symbol is the poppy - keeps innovating following its concept of bringing nature into the urban space.

A field of 200,000 poppies will spring up in the middle of the Place du Capitole in Toulouse, France, on Friday 4 and Saturday 5 September.

The LVMH-owned brand has held similarly floral festivities in Paris, Madrid, London and Moscow to promote its Flower by Kenzo women’s fragrance.

A seal of the Chinese emperor Kangxi sold at auction in the southern French city Toulouse for 4.7 million Euros (USD 7.2 million), a world record price for such an object, the sale`s organisers said on Saturday.

It is a world record for a seal and a European record for a Chinese object. It was bought by an unnamed buyer or buyers from China bidding by telephone.

The three kilogram (six-and-a-half pound) beige soapstone seal was one of 130 personal seals used by the emperor Kangxi, who ruled between 1662 and 1722.