Maximilian Busser & Friends (MB&F) has revealed his latest master timepiece, the Horological Machine No. 3 Frog, a whimsical twist on the HM3.

The time is displayed by two rotating domes underneath a pair of sapphire crystals that resemble a frog’s eyes.

The protruding eyes of the (amphibian) frog enable it to see in many directions without having to turn its head.

On the new HM3, the hour and minute indicators are raised domes that, like the frog, can give their owner a wider view of the time without having to twist a wrist.

To celebrate the 40th birthday of the digital watch, Hamilton is releasing its own digital timepiece, the Pulsonic.

The Pulsonic combines a Swiss automatic movement with a digital face that stays powered for 82 days.

The case in stainless steel, black PVD or gold-plate PVD measures 39mm x 49mm. It has a sapphire crystal and is water resistant to 50 meters.

The “Milestone 1941” Collector’s Piece is the ninth release in Omega’s Museum Collection.

Each year, the Omega Museum Collection selects one classic timepiece – it has to be more than fifty years.

Once selected, it is re-issued by blending its design excellence with Omega’s tradition of innovative contemporary watchmaking.

Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans.

The premise is a duel between the racing driver/hard man McQueen in his Gulf-liveried Porsche 917 and current F1 golden-boy Lewis Hamilton in his McLaren Mercedes.

Check out the clip below or click here to go to the Tag Heuer website.

Swarovski has launched its first visionary watch collection: “Avant Time”.

The result of the ambitious project is an avant-garde timepiece, called “D:Light” and designed by the creative talent of renowned watch designer Eric Giroud.

“D:Light” is a futuristic model that links new electronic technologies with jewellery design.

Artistically fashioned in super fine steel or gold, first Swarovski timepiece brings together the functions of emotion-creating watch, bracelet and collector’s item.

Posing for her official White House portrait, Michelle Obama wears the Cartier Steel Tank Francaise that is tasteful and luxurious without being showy.

The White House portrait of the first lady does not make the model of the watch clear, but the trained eye is easily able to pick up the recognizable timepiece (The watch comes in both male and female models with various levels of gilding).

According to Frederic de Narp, CEO of Cartier North America Mrs. Obama wearing the watch was a “most positive surprise” and he also stated that “maybe it was a gift from her husband.”