Baume & Mercier Capeland Flyback Chronograph

The new Baume & Mercier Capeland Flyback Chronograph watch is a modern re-interpretation of the classic monopusher produced by the brand in 1948. The 42mm red gold or stainless steel case surrounds the intricately detailed dial that contributes to the Capeland’s distinguished presence. The blue (or gold) “Breguet-style” hands, dark brown (or black) alligator strap … Continued

Piaget Emperador Coussin Tourbillon Ultra Thin

The new 2011 Piaget Emperador Coussin Tourbillon Ultra-Thin automatic watch holds the title of the thinnest self-winding timepiece with a tourbillon escapement. The luxury watch is presented in a signature 46.5 mm wide and 10.4 mm thin cushion-shaped case made either of 18-carat rose or white gold. You’ll have a chance to look at the … Continued

Ralph Lauren Sporting Watch

The new Ralph Lauren Sporting Watch draws its inspirations from Ralph Lauren’s antique car, the 1938 Bugatti Type 57SC Atlantic coupe. The watch’s aesthetics combine the luxurious wood finish of the Bugatti with a matte black dial, all of which are reminiscent of the car’s interior. Arabic numerals for increased legibility, arrow-shaped hour and minute … Continued

Five Weeks In a Balloon by Van Cleef and Arpels

Van Cleef & Arpels is going to unveil a new timepiece inspired by Les Voyages Extraordinaires, a famous novel written by Jules Verne. Called the “Five Weeks In a Balloon”, this new piece from the French exquisite jewellery and watchmaker debuts at the SIHH 2011 in Geneva. The eye-paralyzing dial is embellished with champleve enamel … Continued

Become a Baume & Mercier Very Special Reporter

Baume & Mercier is currently holding a competition via its Facebook page to give its fans a rare chance to attend the prestigious Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland. “This is a gift to our fans at the occasion of Baume & Mercier’s 180th anniversary. We couldn’t celebrate it without them,” … Continued

Girard-Perregaux for Boucheron

Girard-Perregaux has created a new exclusive limited edition timepiece to celebrate its friendly cooperation with Boucheron. The case is made of either eighteen karat rose or white gold along with double sapphire crystal displays and is water resistant up to thirty meters. The heart of the watch is the brand’s in-house self-winding mechanical movement, GP03300-45 … Continued

Vivienne Westwood making watch collection

Iconic British fashion label Vivienne Westwood is to launch a collection of watches at Baselworld 2011. The company has signed an agreement with Zeon Limited, which will design, market and distribute the timepieces under the Vivienne Westwood brand name. The watch collection, consisting of a range of ladies and men’s watches, will retail between 100 … Continued

Preview: The All New MB&F JWLRYMACHINE

What happens when legendary 152 year old Parisian jeweler Boucheron meets Horological Creative Lab MB&F ? A JWLRYMACHINE… Stay tuned for the JWLRYMACHINE’s world premiere, on October 5th 2010.

Ebel Beluga Chocolate Watches

To celebrate the 25th anniversary of its Beluga collection, Ebel has released three limited edition interpretations, themed around delicious and inviting chocolate. The new line includes Beluga white chocolate, Beluga milk chocolate and Beluga black chocolate. Offering a sensorial discovery of time and an invitation to savor the passing hours, these tasty new timepieces are … Continued

Hermes Timepieces 2010 Ad Campaign

Hermes has unveiled its latest advertising campaign showcasing its watches against a series of equestrian-themed images. The set of advertisements depict horses in a variety of dramatic scenes and odd locations, running alongside images of the watchmakers newest models. The pictures were taken by Tim Flach, and each image is separated by the brand’s ribbon, … Continued

Bell & Ross BR03-92 Instrument Phantom for Infiniti

Infiniti has worked with Bell & Ross to produce this special 100 unit Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch. The watch was launched in commemoration of the new Infiniti FX Limited Edition crossover, which like the watch has only 100 units available. This model is exclusive to Infiniti dealers in Europe ($4,200). Purchase of … Continued

Swiss hotel launches travel timekeeping package

The Le Richemond Hotel in the Swiss city of Geneva claims it has become the first in the world to offer guests the service of a “watch butler.” The Swiss hotel has introduced a new service for watch lovers by employing the services of Pierre Jacques, the head of Swiss watch boutique Les Ambassadeurs, to … Continued

Hamilton Pulsonic

To celebrate the 40th birthday of the digital watch, Hamilton is releasing its own digital timepiece, the Pulsonic. The Pulsonic combines a Swiss automatic movement with a digital face that stays powered for 82 days. The case in stainless steel, black PVD or gold-plate PVD measures 39mm x 49mm. It has a sapphire crystal and … Continued

Omega Museum Collection Milestone 1941

The “Milestone 1941” Collector’s Piece is the ninth release in Omega’s Museum Collection. Each year, the Omega Museum Collection selects one classic timepiece – it has to be more than fifty years. Once selected, it is re-issued by blending its design excellence with Omega’s tradition of innovative contemporary watchmaking.

Steve McQueen vs. Lewis Hamilton

Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans. The premise is a duel between the racing driver/hard man McQueen in his Gulf-liveried Porsche 917 and current F1 golden-boy Lewis Hamilton in his McLaren Mercedes. Check out the clip below or click … Continued

D:light, futuristic watch by Swarovski

Swarovski has launched its first visionary watch collection: “Avant Time”. The result of the ambitious project is an avant-garde timepiece, called “D:Light” and designed by the creative talent of renowned watch designer Eric Giroud. “D:Light” is a futuristic model that links new electronic technologies with jewellery design. Artistically fashioned in super fine steel or gold, … Continued

Michelle Obama Wears a Cartier Watch for her Official Potrait

Posing for her official White House portrait, Michelle Obama wears the Cartier Steel Tank Francaise that is tasteful and luxurious without being showy. The White House portrait of the first lady does not make the model of the watch clear, but the trained eye is easily able to pick up the recognizable timepiece (The watch … Continued

Concord C1 Quantum Gravity

Swiss watchmaker Concord has revealed tantalizing images of an avant garde new timepiece, the C1 Quantum Gravity.

Salvatore Ferragamo Timepieces Collection 2009

Salvatore Ferragamo in a partnership with Timex introduces a group of luxury watches called the Salvatore Ferragamo Timespieces collection. Each Ferragamo Timepiece has been Swiss made and features clean lines which reflect the Ferragamo signature design. “We have 4 main watch families at the moment – F80 inspired by Ferragamo’s eightieth anniversary, Vara inspired by … Continued